Software Development Kit
A Plug-and-Play Solution for Embedding Behavioral Assessments

Add Behavioral Intelligence Without Complex Coding
The DNA Software Development Kit (DNA SDK) enables you to deliver personalized behavioral insights directly within your platform. This intuitive toolkit provides everything you need to integrate our tech with yours, so users never have to leave your environment.
It's simple, seamless, and scalable.
The 11-question, 17-question, and 46-question psychometric assessments are available in the software development kit.
The Smart Way to Build Behaviorally Tailored Experiences
With the DNA SDK, you can build a fully branded user experience while tapping directly into our insight engine for assessments and results. Integration options are flexible, giving you control over the look, feel, and features you want to include.
Learn More: What Is the DNA SDK?
View the Step-by-Step Guide: How to Embed the SDK

How It Works
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1. Integration
The SDK is embedded as an iframe into your application with minimal setup.
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2. Customization
You are provided with secure keys and configuration parameters so you can personalize the questionnaire and the results display to align with your brand and platform.
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3. User Assessment
Participants access the questionnaire within your platform.
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4. Processing
Responses are securely sent to DNA Behavior APIs for analysis.
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5. Insights DeliveryResults are presented on a dashboard or through your customized user interface.
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6. Results Management
You can track completions, trigger webhooks, and manage multi-account setups for enterprise scalability.
All you need for integration is the contact data you already have in your database—like first names, last names, and email addresses.

Personalize Your Platform
You can deliver more meaningful, personalized experiences by bringing behavioral science to life within your own ecosystem.
Learn more about how one client transformed his educational platform by embedding the discovery process right inside the sign-up flow!
Behavior Tech Implementation
When you are not used to building an app or a tech platform, the task ahead can be daunting. Extreme clarity is required between you and the tech team, so there are no missed expectations. Consideration must be given to how the app will connect to the outside world, the design of its architecture, and your organization’s workflow. Therefore, we can step in and guide our ISV partners in gaining clarity for the scope and design of their unique behavioral-based business solution which will be using the DNA API.
Managing Behavioral Variability in Organizational Decision-Making
A significant business challenge for CEO’s and leaders is the financial cost, brand risk, and governance risks of highly variable decisions being made by different executives and advisors for similar transactions and situations. Research shows that the variances for similar transactions (such as in hiring, risk assessment, pricing, claims, valuations, diagnosis, and the like) are often between 30% to 70% and are caused by systemic behavioral biases and random noise elements.
Our Behavioral Variability program will help your organization identify, audit, measure, and manage the inherent behavioral variability because different people make decisions with different behavioral styles.
Further, our solutions to the problem will include the use of behavioral technology, organizational systems design, training, and digital twins. The digital twins will involve cloning the decisions of the best decision-makers using artificial intelligence technology.
Unleash Your Quantum Leap Capability
If you are an entrepreneur, CEO, leader, advisor, coach, or any other growth-minded person seeking to radically change the trajectory of your life and business, there is nothing more important than the health and fitness of your heart and brain. The heart and brain are the ultimate technologies for your long-term success. Our in-depth DNA Quantum Leap program will help you build greater behavior and money-consciousness to eliminate the primary impediments that flow through every dimension of your life and business whether you are looking to expand, exit, or make a high-stakes decision. Our carefully curated program addresses the following key components that will help you achieve performance beyond exponential growth:
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Quantum Leap Capacity Expansion
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Authentic Identity Empowerment
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Quality Life Longevity
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Money Energy Amplification
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Business Performance Acceleration
Our programming can be customized to include the consulting services modules at the bottom of the page.
Behavioral Risk Management
The Deloitte 2023 Workforce Risk Survey shows that only 40% of organizations have a clear definition of workforce risk and less than 10% of executives say they are satisfied with how their organization monitors risk. Our goal is to help the CEO and senior leaders predict where the risk issues will be and determine the solutions needed to overcome them. Risks often relate to the “behavior gaps” caused by different behavior and money attitudes across the organization. If the risks are comprehensively identified, which often does not cost a lot to do in relative terms, there is a substantial revenue, productivity, profitability, and employee engagement upside.
In particular, we seek to predict and help manage the behavioral risk issues coming from areas such as:
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The inability to achieve profit forecasts and the resulting leadership decision-making that may occur if the forecasts are not met
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The potential for flawed decision-making in key business areas caused by systemic and variable behavioral biases impacting perspectives, perceptions and judgments
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The lack of psychological safety where there is an organizational culture breakdown caused by dominant behaviors shutting down others, poor communication from the top down, and people not working within their talents and capabilities
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The performance and communication gaps caused by different team behavioral styles that are not understood, accepted, and respected
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People overseeing compliance whose talents are a mismatch for the role, and/or dominant leaders who may side-step compliance
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A lack of suitability in the solutions offered to clients and usually poor communication between the advisor/sales team and clients leading to costly complaints and claims
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Rogue employees not identified and/or supervised with the right internal controls

