The DNA Behavior Team

Expert Innovators Applying Human Behavior at Scale

Leadership Team

Our leadership team is comprised of individuals with unique talents and behavior traits, just like any other business. The diverse behavioral blend of the group, coupled with their extensive business and technology innovation experience, has allowed us to redefine the deployment of behavior and money insights in the digital age.

We hope that by taking a peek at their DNA styles, you’ll begin to see how powerful this information can be as you build your own businesses based on a better understanding of people.

Meet Our Visionaries and Changemakers

  Click on a profile image to view that person's DNA Style.

hugh massie headshot

Hugh Massie - Initiator

Executive Chairman & Founder

Titan 100 CEO, Behavioral AI Solutions Architect, Behavioral Economics Pioneer, High-Stakes Decision Orchestrator, Boys Without Fathers Mentor, Award-Winning Innovator and Author, Devoted Dad, and Keen Golfer

Learn More About Hugh

Quantum Leaps in Growth - Hugh Massie

leon morales headshot

Leon Morales - Initiator

President & Chief Energy Officer

Seasoned Behavioral Leader, Behavioral Diversity Advocate, U.S. Air Force Veteran, Marathon Runner, Cyclist Family, and Travel Enthusiast

sajid sabreen-our team headshot-1

Sajid Sabreen – Initiator

Operations & Product Manager

Tech Strategist, Product Owner, Operations Lead, and AI Innovator. Focused on building scalable solutions that connect behavioral insights with modern technology.

nikki evans headshot

Nikki Evans - Initiator

Lead Implementation Consultant

Professional Coach, Continuous Learner, and Word Game Enthusiast

alex bonta

Alex Bonta - Facilitator

Digital Marketing Coordinator

Digital Marketer, HubSpot Champion, Canva Craftsman, DIY Dad, Musician, Restaurant Explorer, and Philadelphia Eagles Fanatic

Faith Fisher_Profile_Our Team

Faith Fisher - Reflective Thinker

Messaging Architect

Content Creator, Digital Marketer, Web Designer, Organizer, Systematizer, Idea Challenger, Perpetual Seeker, and Holistic Health Enthusiast

International Team

Our team extends far beyond the walls of our Atlanta-based firm, and we are better for it. By employing people from all parts of the world with diverse backgrounds, talents, and experience, we have built a business that benefits from a multitude of perspectives and approaches to problem-solving.

We are proud of our global team of professionals who provide exceptional marketing and sales, innovation, training, technology development, and operational support for our business. They are fundamental to our success, and we are committed to providing good jobs and stability to hardworking individuals no matter where they live.

Behavioral Copilots

Department:
Function:
Copilot_Apollo

Apollo
Reflective Thinker

Psychometrics
Data Analysis

Behavioral Science

Data Scientist

Copilot_Aristotle

Aristotle
Initiator

Consulting Solutions
Asks Questions
Provides Feedback

Behavioral Science

Behavioral Consultant

Copilot_Helios

Helios
Strategist

Analytics
Due Diligence
Report Generation

Behavioral Science

Leadership Due Diligence

Copilot_Metis

Metis
Strategist

Decisioning Twins

Behavioral Science

Decision Orchestrator

Copilot_Nomos

Nomos
Reflective Thinker

System Breaches
Behavior Breaches

Executive Management

Governance Officer

Copilot_Plato

Plato
Facilitator

DNA Training Delivery

Behavioral Science

DNA Master Trainer

Copilot_Pythia

Pythia
Stylish Thinker

Client Data Analysis
Custom Reports

Behavioral Science

Data Analyst

Copilot_Socrates

Socrates
Facilitator

Quantum Leap Coaching
Asks Questions
Provides Feedback

Behavioral Science

Coach

Copilot_Sophia

Sophia
Relationship Builder

Facilitates Teams
Custom Programs

Behavioral Science

Team Trainer

Copilot_Themis

Themis
Strategist

Advisory Management
Consults Clients

Behavioral Science

High-Stakes Decision Consultant

DNA Ambassadors

Specialty:
Our Team_DNA Ambassador_Anisa Aven_2026

Anisa Aven
Influencer

PeopleTransformation.ai

People Transformation

Our Team_DNA Ambassador_LaDawna Barnes

LaDawna Barnes
Influencer

Accenture

Human Capital Consultant

Our Team_DNA Ambassador_Frank Corrado

Frank Corrado
Facilitator

Pivot Point Consulting

Financial Services Consulting

Our Team_DNA Ambassador_Keita Demming

Dr. Keita Demming, PHD
Initiator

Covenant

Business Coaching

Our Team_DNA Ambassador_Justin DeSimone

Dr. Justin DeSimone, PHD
Reflective Thinker

Alabama University

Behavioral Scientist

Our Team_DNA Ambassador_Craig Du Bruyn

Craig Du Bruyn
Initiator

Kaleido Life Insurance Inc.

Fintech Life Insurance Innovator

Our Team_DNA Ambassador_Joel Frank

Joel Franks
Facilitator

Fin Wizdom

Behavioral Marketing Integration

Our Team_DNA Ambassador_Michael Frazer

Michael Frazer
Relationship Builder

Greenmount

Business Consulting

Our Team_DNA Ambassador_Greg Gerhard

Greg Gerhard
Engager

Merit Financial Advisors

Financial Services Consulting

Our Team_DNA Ambassador_Chandan Gokhale

Chandan Gokhale
Adapter

Gigaplex Academy

Career Discovery for Students and Parents

Our Team_DNA Ambassador_Cassandra Govan

Cassandra Govan
Initiator

DEMA Health Ltd Co

Whole-Life and Health Consultant

Our Team_DNA Ambassador_Rachel Hyman

Rachel Hyman
Engager

Family Wealth Alliance

Family Wealth Services

Our Team_DNA Ambassador_Thomas Mark Keith

Mark Keith
Adapter

AI Strategy Consultant

Business Technology Innovation

Our Team_DNA Ambassador_Robert Kirton

Robert Kirton
Initiator

Boys Without Fathers

General Manager

Our Team_DNA Ambassador_Malcolm Le Lievre

Malcolm LeLievre
Initiator

Le Hare Group

Human Capital Consultant

Our Team_DNA Ambassador_Ami Lotka

Ami Lotka
Influencer

Maximum Impact

Financial Services Consulting

Our Team_DNA Ambassador_John Lotka

John Lotka
Initiator

Maximum Impact

Financial Services Consulting

Our Team_DNA Ambassador_John Marshall

John Marshall
Engager

Helpstr

Personalized Websites

Our Team_DNA Ambassador_Matt McGinness

Matt McGinness
Community Builder

FinTech Wealth Consultant

Financial Services Consulting

Our Team_DNA Ambassador_Jeff Morris

Jeff Morris
Reflective Thinker

Dreamsmart

EduTech

Our Team_DNA Ambassador_Neal Owen

Neal Owen
Influencer

Blue Rock

Wealth Management

Our Team_DNA Ambassador_Julie Pinkerton

Julie Pinkerton
Initiator

Evozen

Financial Services Consulting

Our Team_DNA Ambassador_Norm Trainor

Norm Trainor
Facilitator

Covenant

Business Coaching

Our Team_DNA Ambassador_Kenyatta Turner

Kenyatta Turner
Influencer

Freedom Empire Consulting

Human Capital Consultant

Our Team_DNA Ambassador_Eric Vogen_2026

Eric Vogen
Adapter

Vision Capital & Management

Investment Portfolio Design

Our Team_DNA Ambassador_Jason Williams

Jason Williams
Initiator

Selcouth Coaching

Youth Development Consultant

Our Team_DNA Ambassador_Linda Wittich

Linda Wittich
Initiator

Top Line Focus, LLC

Sales and Marketing Advisor