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Leverage Our Technology

Our purpose-driven software and behavioral experts work together to best meet your business needs.

Insights We Provide

Our app lets you toggle between insights most relevant to the employee or client experience.


Key behavioral insights can be integrated into your favorite web tools and custom applications.

Build Your Behavioral Expertise

Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, and more.

Attend Events and Webinars

Register for one of our online events so you can get focused guidance on the practical uses of our platform and have your questions answered.

Understand the Science

Learn how we use the forced-choice scoring methodology to accurately predict a person's core personality traits and behavioral style.

Access Additional Resources

Reinforce your understanding of how BeSci Tech can create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others.

Our Business & People

Get a little background on our business and take a peek at the behavioral style reports of our team members!

Let's Start the Conversation

Got questions? We're available by phone, email, or chat to discuss any of our behavioral solutions.

The DNA Team

Expert Innovators Applying Human Behavior at Scale


Leadership Team

Our leadership team is comprised of individuals with unique talents and behavior traits, just like any other business. The diverse behavioral blend of the group, coupled with their extensive business and technology innovation experience, has allowed us to redefine the deployment of behavior and money insights in the digital age.

We hope that by taking a peek at their DNA styles, you’ll begin to see how powerful this information can be as you build your own businesses based on a better understanding of people.


Meet Our Team of Visionaries and Changemakers

Click on a profile image to view that person's DNA Style.

Profile Image - Hugh Massie

Hugh Massie - Initiator

Executive Chairman & Founder

Behavioral Solutions Architect, Money Energy Pioneer, High-stakes Decision Orchestrator, Boys Without Fathers Mentor, Award Winning Author, Devoted Dad, and Keen Golfer

Profile Image - Leon Morales

Leon Morales - Initiator

President & Chief Energy Officer

Seasoned Behavioral Leader, Behavioral Diversity Advocate, U.S. Air Force Veteran, Marathon Runner, Cyclist Family, and Travel Enthusiast

Profile Image - Ryan Scott

Ryan Scott - Reflective Thinker

Head of Product | AI and Innovation

Product Innovator, Out-of-the-box Thinker, Researcher, Time-Saving Product Enthusiast, and Avid Skier

Profile Image - Nikki Evans

Nikki Evans - Initiator

Lead Implementation Consultant

Professional Coach, Continuous Learner, and Word Game Enthusiast

Profile Image - Carol Pocklington

Carol Pocklington - Facilitator

Chief Insights Officer

Behavioral Intelligence Analyst, Researcher, Champion of Young Women, and Avid Reader


International Team

Our team extends far beyond the walls of our Atlanta-based firm, and we are better for it. By employing people from all parts of the world with diverse backgrounds, talents, and experience, we have built a business that benefits from a multitude of perspectives and approaches problem-solving.

We are proud of our global team of professionals who provide exceptional marketing and sales, innovation, training, technology development, and operational support for our business. They are fundamental to our success, and we are committed to providing good jobs and stability to hardworking individuals no matter where they live.


DNA Ambassadors

Our Team_DNA Ambassador_Anisa Avens

Anisa Aven

Turnkey Coaching

Human Capital Consultant

Our Team_DNA Ambassador_Kobus Barnard

Kobus Barnard


Financial Planning Tech

Our Team_DNA Ambassador_LaDawna Barnes

LaDawna Barnes


Human Capital Consultant

Our Team_DNA Ambassador_Phillip Campbell

Phillip Campbell

Enigma Fit

Leadership Development Coaching

Our Team_DNA Ambassador_Hendrik Crafford

Hendrik Crafford


Financial Coaching

Our Team_DNA Ambassador_Clayton Delaney

Clayton Delaney


Financial Health

Our Team_DNA Ambassador_Keita Demming

Dr. Keita Demming, PHD


Business Coaching

Our Team_DNA Ambassador_Justin DeSimone

Dr. Justin DeSimone, PHD
Reflective Thinker

Alabama University

Behavioral Scientist

Our Team_DNA Ambassador_Joel Frank

Joel Franks

Fin Wizdom

Behavioral Marketing Integration

Our Team_DNA Ambassador_Greg Gerhard

Greg Gerhard

Merit Financial Advisors

Financial Services Consulting

Our Team_DNA Ambassador_Sheryl Hickerson

Sheryl Hickerson

Females and Finance

Financial Services Community Platform

Our Team_DNA Ambassador_Rachel Hyman

Rachel Hyman

Family Wealth Alliance

Family Wealth Services

Our Team_DNA Ambassador_Thomas Mark Keith

Mark Keith

AI Strategy Consultant

Business Technology Innovation

Our Team_DNA Ambassador_Robert Kirk

Robert Kirk

InterGen Data

Financial Longevity Data

Our Team_DNA Ambassador_Malcolm Le Lievre

Malcolm LeLievre

Le Hare Group

Human Capital Consultant

Our Team_DNA Ambassador_Ami Lotka

Ami Lotka

Maximum Impact

Financial Services Consulting

Our Team_DNA Ambassador_John Lotka

John Lotka

Maximum Impact

Financial Services Consulting

Our Team_DNA Ambassador_John Marshall

John Marshall


Personalized Websites

Our Team_DNA Ambassador_Matt McGinness

Matt McGinness
Community Builder

FinTech Wealth Consultant

Financial Services Consulting

Our Team_DNA Ambassador_John M. Morgan

John Morgan

Connected Consultants

Financial Services Consulting

Our Team_DNA Ambassador_Jeff Morris

Jeff Morris
Reflective Thinker



Our Team_DNA Ambassador_Alta Odendaal

Alta Odendaal

Odendaal Consulting

Financial Coaching

Our Team_DNA Ambassador_Neal Owen

Neal Owen

Blue Rock

Wealth Management

Our Team_DNA Ambassador_Donna Peters

Donna Peters

The Me-Suite

Career Coaching

Our Team_DNA Ambassador_Muriel Petri

Muriel Petri

Petri Consulting

Behavioral Marketing Integration

Our Team_DNA Ambassador_Julie Pinkerton

Julie Pinkerton


Financial Services Consulting

Our Team_DNA Ambassador_Dr. Ted Prince

Dr. Ted Prince

Perth Leadership Institute

Leadership Financial Behavior

Our Team_DNA Ambassador_Manish Sachdeva

Manish Sachdeva


Technology Development

Our Team_DNA Ambassador_Dr. Gregory A. Spencer

Dr. Greg Spencer, PHD


Youth Development Consultant

Our Team_DNA Ambassador_Norm Trainor

Norm Trainor


Business Coaching

Our Team_DNA Ambassador_William Trigleth

William Trigleth

Cannon Financial Institute

Financial Services Innovation

Our Team_DNA Ambassador_Kenyatta Turner

Kenyatta Turner

Freedom Empire Consulting

Human Capital Consultant

Our Team_DNA Ambassador_Jason Williams

Jason Williams

Selcouth Coaching

Youth Development Consultant

Our Team_DNA Ambassador_Carl Wocke

Carl Wocke

Merlynn AI

Decision Intelligence

Our Team_DNA Ambassador_William Wright

William Wright

Simplicity Group

Financial Services Consulting