The DNA Team
Humans Powering Technology
Our in-house leadership team is made up of a group of individuals with unique talents and behavior traits, just like any other business. We hope that by taking a peek at their DNA styles, you’ll begin to see how powerful this information can be as you build your own businesses based on a better understanding of people.
Click on a profile image to view that person's DNA Style.
Hugh Massie - Initiator
Executive Chairman & Founder
Money Energy Pioneer, High-stakes Decision Orchestrator, Behavioral Finance Trailblazer, Boys Without Fathers Mentor, Award Winning Author, Devoted Dad, and Keen Golfer
Leon Morales - Initiator
President & Chief Energy Officer
Seasoned Behavioral Leader, Behavioral Diversity Advocate, U.S. Air Force Veteran, Marathon Runner, Cyclist Family, and Travel Enthusiast
Ryan Scott - Reflective Thinker
Chief Technology Officer
Product Innovator, Out-of-the-box Thinker, Researcher, Time-Saving Product Enthusiast, and Avid Skier
Nikki Evans - Initiator
Lead Implementation Consultant
Professional Coach, Continuous Learner, and Word Game Enthusiast
Carol Pocklington - Facilitator
Chief Insights Officer
Behavioral Intelligence Analyst, Researcher, Champion of Young Women, and Avid Reader
Our team extends far beyond the walls of our Atlanta-based firm, and we are better for it. By employing people from all parts of the world with diverse backgrounds, talents, and experience, we have built a business that benefits from a multitude of perspectives and approaches problem-solving.
We are proud of our global team of professionals who provide exceptional marketing and sales, innovation, training, technology development, and operational support for our business. They are fundamental to our success, and we are committed to providing good jobs and stability to hardworking individuals no matter where they live.