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Package Options & Pricing

Choose the right mix of insights and system features for your business needs.

Try Before You Buy

Start your behavioral journey for free! Explore, share, and compare insights before you buy.

Build Your Behavioral Expertise

Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, webinars, and more.

Additional Resources

Reinforce your understanding of how behavioral technology can create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others.

Our Business & People

Get a little background on our business and take a peek at the behavioral style reports of our team members!

The Science

Learn how we use the forced-choice scoring methodology to accurately predict natural behavior.

Let's Start the Conversation

Got questions? We're available by phone, email, or chat to discuss any of our behavioral solutions.

The DNA Team

Humans Powering Technology


Leadership Team

Our in-house leadership team is made up of a group of individuals with unique talents and behavior traits, just like any other business. We hope that by taking a peek at their DNA styles, you’ll begin to see how powerful this information can be as you build your own businesses based on a better understanding of people.


Click on a profile image to view that person's DNA Style.

Profile Image - Hugh Massie

Hugh Massie - Initiator

Executive Chairman & Founder

Behavioral Solutions Architect, Money Energy Pioneer, High-stakes Decision Orchestrator, Boys Without Fathers Mentor, Award Winning Author, Devoted Dad, and Keen Golfer

Profile Image - Leon Morales

Leon Morales - Initiator

President & Chief Energy Officer

Seasoned Behavioral Leader, Behavioral Diversity Advocate, U.S. Air Force Veteran, Marathon Runner, Cyclist Family, and Travel Enthusiast

Profile Image - Ryan Scott

Ryan Scott - Reflective Thinker

Chief Technology Officer

Product Innovator, Out-of-the-box Thinker, Researcher, Time-Saving Product Enthusiast, and Avid Skier

Profile Image - Nikki Evans

Nikki Evans - Initiator

Lead Implementation Consultant

Professional Coach, Continuous Learner, and Word Game Enthusiast

Profile Image - Carol Pocklington

Carol Pocklington - Facilitator

Chief Insights Officer

Behavioral Intelligence Analyst, Researcher, Champion of Young Women, and Avid Reader


International Team

Our team extends far beyond the walls of our Atlanta-based firm, and we are better for it. By employing people from all parts of the world with diverse backgrounds, talents, and experience, we have built a business that benefits from a multitude of perspectives and approaches problem-solving.

We are proud of our global team of professionals who provide exceptional marketing and sales, innovation, training, technology development, and operational support for our business. They are fundamental to our success, and we are committed to providing good jobs and stability to hardworking individuals no matter where they live.