Skip to the main content.
Leverage Our Technology

Our purpose-driven software and behavioral experts work together to best meet your business needs.

Insights We Provide

Our app lets you toggle between insights most relevant to the employee or client experience.


Key behavioral insights can be integrated into your favorite web tools and custom applications.

Build Your Behavioral Expertise

Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, and more.

Attend Events and Webinars

Register for one of our online events so you can get focused guidance on the practical uses of our platform and have your questions answered.

Understand the Science

Learn how we use the forced-choice scoring methodology to accurately predict a person's core personality traits and behavioral style.

Access Additional Resources

Reinforce your understanding of how BeSci Tech can create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others.

Our Business & People

Get a little background on our business and take a peek at the behavioral style reports of our team members!

Let's Start the Conversation

Got questions? We're available by phone, email, or chat to discuss any of our behavioral solutions.

The Validation Process

How We Achieved Unmatched Accuracy and Reliability


Independent Validation

The 46 sets of words/phrases (138 rating items) used in the Natural DNA Behavior Discovery were determined by experienced subject matter experts on the DNA Behavior research team, which included the industrial/organizational (I/O) psychologists from the Georgia Institute of Technology (GA Tech) who performed the independent validation work. The research and development team collectively represented more than 150 years of relevant academic and practical experience in developing and deploying behavioral assessment instruments.


Model Development

The 138 words and phrases used in the Natural DNA Behavior Discovery were originally determined by subject matter experts (SMEs). These SMEs also created a preliminary model for predicting which items were assigned to which factors and sub-factors.

Confirmatory factor analyses (CFAs) were conducted on both the major factors and subfactors to provide data regarding the contribution of each item to its respective factors. Mplus statistical software was used to conduct the CFAs.

Exploratory Factor Analyses (EFAs) were conducted on the major factors and subfactors to provide data regarding which items were most related to one another. EFAs were conducted using Mplus statistical software and polyserial correlations.

The predicted model created by the SME's held up very well, with only a few adjustments required after the CFAs and EFAs were completed. The SMEs used the results of the CFAs and EFAs to inform decisions regarding which items needed to be changed and which items needed to be added to or taken away from each major factor and sub-factor. The SMEs used this information to refine their research, ultimately reaching the final model.

In conclusion, 134 out of 138 items, or 97.1% of items, significantly relate to the major factors and sub-factors, indicating a high degree of model reliability.


Validity of Personality Factors

Convergent validity for each major factor of the Natural DNA Behavior Discovery was determined by correlating scores for that factor with an established, widely used, third-party validated personality assessment (VPA) that measures similar constructs. Each major factor of the DNA Behavior Assessment displayed high (.70 or above) correlations with the corresponding factor or subfactor from the other assessment.


Reliability of Personality Factors

Cronbach's alpha coefficient was used to assess the internal consistency of each major factor of the Natural DNA Behavior Discovery. For new measures, alpha coefficients above .70 are favorable and alpha coefficients above .80 are considered excellent. The overall reliability of the factors is 91%. With the exception of the Pioneer factor, all alpha coefficients exceeded .80.


Ongoing Research and Development

The Natural DNA Behavior Discovery performance has been monitored since December 2009 on a regular basis, using new data that is received from participant usage. In December 2013, the original model was reviewed based on a randomly selected sample of 10,000 users. A statistical re-norming exercise showed no material differences that would necessitate changes to the factor scoring model.

The Natural DNA Behavior Discovery has been used in over 125 countries and translated into 11 languages. Leading universities have utilized it extensively for training and research purposes, and, as of December 31, 2022, overall usage now exceeds 2.5 million people.

In 2023, DNA Behavior also established the Behavioral Sciences Institute as a collaborative endeavor to gain deeper research-based insights for making personality discovery more understandable, usable, and impactful in all areas of life and business.


Learn More About the Validation Process