Ami helps her clients make better connections with their clients. She uses observation and listening to teach people to be themselves for maximum success, then shows them how to tighten up with good process. At her company, Maximum Impact Partners, she helps sales teams do more and build better relationships by understanding themselves and their clients. She helps leaders lead more effectively by adapting to the unique DNA Behaviors on the team.
Business DNA is a critical component of how we assess the way that a team operates together. Business DNA provides a shorthand insight that without the years of just spending doing nothing but observing, Business DNA takes all that and puts it down onto one piece of paper and I feel like it’s mostly illuminating for a management team to understand the simple concept that someone who is highly analytical is going to approach the sales process in a different way than someone who is a really spontaneous person. What I’ve witnessed in the past is that managers who are very analytical want their salespeople to have a more analytical approach, so I really feel like opening the door to say look, this is successful AND this is successful and your job as a manager is to encourage each of these natural behaviors and not do the impossible task of changing natural behavior but make the most of what each individual has to offer.
