Hugh Massie Recognized as a "Titan 100" for the Second Year in a Row
February 13, 2025
The Titan 100 is a national program that recognizes the top 100 CEOs and C-level executives in a region. The visionary leadership of our executive chairman and founder, Hugh Massie, has once again placed him among this exceptional group of professionals. We are incredibly proud of the work he has spearheaded at DNA Behavior, including the award-winning Digital Scan technology we most recently developed.
See all winners of the 2025 Georgia Titan 100
DNA Behavior Featured on Michael Kitces Podcast
January 28, 2025
Enhancing Leadership and Client Engagement with Behavioral Insights
Kay Lynn Mayhue, President of Merit Financial Advisors, shared how she integrates DNA Behavior’s behavioral discovery into hiring and client engagement. This approach has strengthened team dynamics and deepened client relationships, showcasing the power of behavioral insights in the financial advisory industry.
Financial Planning Magazine Names DNA Behavior as an Innovation Award Winner!
September 5, 2024
Financial Planning's new Innovation Awards honor and celebrate outstanding achievements in developing technology — most notably AI — and implementing solutions that improve the growth and scalability of wealth firms, and enhance client engagement and experiences.
DNA Behavior is honored to accept the award for "Innovation in Client Onboarding Technology"! Our talented and hard-working team appreciates the recognition for their work on our new Digital Scans.
Behavioral Digital Scans Are Here
July 10, 2024
We are excited to introduce the DNAB Digital Scan! It's a revolutionary AI-driven solution that provides behavioral insights for every contact in your CRM without administering a single personal assessment. This new technology does not replace the more in-depth DNA Natural Behavior Discovery Process, but it does offer you the fastest way to access communication styles and marketing insights to guide relationships with employees and clients. You can register your interest by joining the Digital Scan Waitlist!
Popular "Financial DNA" Book Relaunched on Kindle
February 9, 2024
We are thrilled to celebrate Hugh Massie's latest achievement - the re-launch of "Financial DNA: Discovering Your Unique Financial Personality for a Quality Life" in Kindle Edition. This remarkable book, first introduced in 2006, has now been updated to further empower individuals in their quest for financial and personal fulfillment.
Hugh's work brilliantly showcases the synergy between behavioral finance and life planning. By understanding your Financial DNA, you can tailor your financial strategies to fit your unique personality, leading to more meaningful and effective decision-making.
Hugh Massie Recognized as a "Titan 100" Business Leader
January 30, 2024
We are proud to announce that our executive chairman and founder, Hugh Massie, has carved out a distinguished place in our industry. As a recipient of the 2024 Georgia Titan 100 Award, he takes his place alongside other visionaries in our state who inspire the business community with their exceptional leadership. He is committed to making a positive impact on people's lives, and that drives our team to a higher level every day!
See all winners of the 2024 Georgia Titan 100
Leon Morales Named as President of DNA Behavior
November 3, 2022
Long-time DNA Behavior leader Leon Morales has now been handed the dual role of company President and Chief Energy Officer. This recalibration of roles is a prime example of DNA behavioral data and tech in action. This change allows us to align his natural strengths as an Initiator to where he can be most effective.