Find Out What's New at DNA Behavior


DNA Behavior Featured on "Money Matters" Podcast

May 22, 2023

DNA Behavior chairman and founder, Hugh Massie, spoke with Ruth King of Contractor Cents on the "Money Matters" podcast. He discussed the true nature of money as an energy flow and strategies to make empowered financial decisions based on your beliefs. Listen in to learn how to get unstuck moneywise, and unlock your potential!

Money Matters - Money is Energy Flow


DNA Behavior Featured on the Get Real! Show

April 6, 2023

We were honored to be hosted by Meg Hanington and Genevieve E. Thayer on their Get Real! TV Show. We discussed how our behavior and money insights are benefiting thousands of advisors and their clients. If you want to learn more about how to Know, Engage, and Grow your clients, listen in!

Get Real! - Part I

Get Real! - Part II


DNA Behavior Authors Featured on Nasdaq

Hugh Massie and Leon Morales are regular contributors on You can access a library of recently published articles from these DNA Behavior leaders here.


View Articles by Hugh Massie - Executive Chairman and Founder

Latest: "Money Energy and Stress: Managing Your Financial Well-Being for a Fulfilling Life"

April 28, 2023


View Articles by Leon Morales - President and Chief Energy Officer

Latest: "Leveraging Technology to Educate Employees on Money Relationships and Boost Employee Loyalty"

April 4, 2023


New DNA Behavior App Launch

March 1, 2023

DNA Behavior has just launched an all-new web app with a modernized, easy-to-use interface. Financial DNA, Business DNA, and Communication DNA are now all rolled into one more flexible and robust behavioral platform. It will be unveiled during a special online event on March 14, 2023. Registrants will get a first-hand look at the customizable dashboard, side-by-side comparison reports, full-screen presenter mode, and a host of other new features.  

Register for (or View Past) Special Online Events


DNA Behavior Year-end Letter

December 22, 2022

DNA Behavior founder and money energy pioneer, Hugh Massie, wraps up 2022 by sharing his reflections on money energy, and introduces the latest upgrades to the features and functionality to our behavior technology. The goal, as always, is to uncover what drives human behavior so we can more consciously make decisions that impact our lives. We thank you for being a part of the behavior and money insights revolution, and wish you increased happiness, success, and health in the new year!

Read the Year-end Letter on LinkedIn Pulse


Leon Morales Named as President of DNA Behavior

November 3, 2022

Long-time DNA Behavior leader, Leon Morales, has now been handed the dual role of company President and Chief Energy Officer. This recalibration of roles is a prime example of DNA behavioral data and tech in action. This change allows us to align his natural strengths as an Initiator to where he can be most effective.

Learn More About Our Team and Their Behavior Styles


"Mastering Your Money Energy" White Paper Released

October 20, 2022

Hugh Massie, founder of DNA Behavior and money energy pioneer, has just made his groundbreaking research available to the public. This white paper is an exploration into how one's relationship with money can either block or open up opportunities. Readers will learn how to tap into this resource for increased happiness, success, and health.

Learn More and Access the White Paper