Educational Resources
Learn How Behavioral Insights Can Enrich Your Business
DNA Behavior technology has the potential to create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others which leads to incredible growth. We’ve assembled a number of useful resources to help deepen your understanding of what we do and how it can be used in your life and organization.
Read, Watch, or Listen to Learn
Implementation Topics
Blog Posts

LinkedIn Pulse Articles by Hugh Massie
Executive Chairman & Founder, DNA Behavior

Nasdaq Articles by Hugh Massie
Executive Chairman & Founder, DNA Behavior

LinkedIn Pulse Articles by Leon Morales
President & Chief Energy Officer, DNA Behavior

Nasdaq Articles by Leon Morales
President & Chief Energy Officer, DNA Behavior

Thought Leadership
Blog Posts

Welcome to the Next Generation of Behavioral Insights
2024 Letter

Financial DNA: Discovering Your Unique Financial Personality for a Quality Life
by Hugh Massie

Leadership Behavior DNA: Discovering Natural Talents and Managing Differences
by Hugh Massie

Building an Exceptional Hiring and M&A Process
Merit Financial Advisors

Creating High-Performance Sales Teams
Maximum Impact Partners

Integrating Behavioral Insights Into Slack
Kemp Financial Management

Personalizing High-Net-Worth Client Interactions
Arete Bank

Revolutionizing Client Engagement
Centurion Financial

Tailoring Financial Advice With Precision
Legacy Planning Advisors

Transforming the Client Experience
AMP

Change Your Spending Habits!
"Playfair" Podcast

Conquering The Underlying Energy Forces of Money
"Prime Life" Podcast

Creative Strategies to Drive Business Growth
"Small Business, Big Moves" Podcast

Discover Your Innate Strengths
"Get Your FILL" Podcast

Entrepreneurial Quantum Leaps
"Conscious Millionaire" Podcast - #2706

Entrepreneurial Quantum Leaps
"Deliberate Directions" Podcast

Entrepreneurial Quantum Leaps
"Evolvepreneur (After Hours)" Show

Exponential Future
"FINCIRCLE" Podcast

Money Energy
Blog Posts

Financial Freedom and Mentorship
"Taking Flight: EO Atlanta" Podcast

How Being an Introvert Makes You a MUCH Better Leader & Innovator (esp. with AI!)
"Speak Up" Podcast

How to Have a Good Relationship With Money
"Doctors at Work" Podcast

Know, Engage, and Grow Your Clients - Part I
"Get Real!" Show

Know, Engage, and Grow Your Clients - Part II
"Get Real!" Show

Know Your Identity
"The Impulsive Thinker" Podcast

Make Quantum Leaps in Life and Thrive in a Digital World
"Epic Vision Zone" Podcast

Mastering Your Money Energy
"Conscious Living" Podcast

Money is Energy Flow
"Money Matters" Podcast

The Behavioral Science of Success: How Top Entrepreneurs Think Differently
"Vital Wealth Strategies" Podcast

The Power of a Growth Mindset in Business
"The Shades of Entrepreneurship" Podcast

The Secrets of Being "The Best of" in Your Industry
CNTV

The Secret to Getting Better ROI on Life
"Recession Resistant Real Estate Radio" Podcast

Unlocking Financial Self-Empowerment
"Business for Humans" Podcast

Why Self-Awareness Is Key to Business Success
"The GTM Pack" Podcast

10 Unique Styles
Work Talents

10 Unique Styles
Financial Behavior

Behaviorally SMART™ Conversations
Listen to conversations with business leaders and professionals as they explore their own behavioral identity, money energy, longevity, entrepreneurship, and more.

Connected Apps for Your DNA Behavior Account
On-Demand Webinar

Decisioning Digital Twins
Video Series

DNA Web App Launch
Discover the power of the revolutionary DNA Web App!

Fostering Psychological Safety
Video Series

Leadership Financial Behavior
Video Series

Money Energy
Learn how to harness the energetic power of money to be happy, successful, and healthy for longer!

The Secret Ingredient to Organizational Success
Video With Hugh Massie

Virtual Team Best Practices
Webinar Series

Behavioral Finance
Behavioral Finance Vision 2024 White Paper

Behavioral Science and M&A
The Alpha Within: Harnessing Behavioral Science to Unearth Investment Potential eBook

Behavioral Variability
Behavioral Variability Guide

Blind Spots
Blind Spots in Financial Advice White Paper

Building a Client-Centered Business
Client Relationship Performance in the New Behavioral Economy Guide

Chief Behavioral Officer
Building a Behavioral Sciences Division Guide

Conducting Behavioral Interviews
50 Must-Ask Behavioral Interview Questions

EX 2024
How Top Firms Are Replicating Success With BeSci Tech, AI, and Digital Twins eBook

Family Dynamics
Family Trust Strengthens Trusts Case Study

Hiring
Hiring Performance Process Guide

Hyper-Personalization
Hyper-Personalization of Client Experiences at Scale eBook

Mastering Entrepreneurial Talents
Behaviorally Smart Entrepreneurship White Paper

Money Energy
Mastering Your Money Energy White Paper

Organizational Culture
Building a Behaviorally Smart Culture Guide

Pegasus Ratings Report
Leadership Financial Value Creation Capability - S&P 500 Executives

Scientific Validation
DNA Behavior Science Guide
