Educational Resources
Learn How Behavioral Insights Can Enrich Your Business
DNA Behavior technology has the potential to create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others which leads to incredible growth. We’ve assembled a number of useful resources to help deepen your understanding of what we do and how it can be used in your life and organization.
Read, Watch, or Listen to Learn
Implementation Topics
Blog Posts
LinkedIn Pulse Articles by Hugh Massie
Executive Chairman & Founder, DNA Behavior
Nasdaq Articles by Hugh Massie
Executive Chairman & Founder, DNA Behavior
LinkedIn Pulse Articles by Leon Morales
President & Chief Energy Officer, DNA Behavior
Nasdaq Articles by Leon Morales
President & Chief Energy Officer, DNA Behavior
Thought Leadership
Blog Posts
Welcome to the Next Generation of Behavioral Insights
2024 Letter
Financial DNA: Discovering Your Unique Financial Personality for a Quality Life
by Hugh Massie
Leadership Behavior DNA: Discovering Natural Talents and Managing Differences
by Hugh Massie
Building an Exceptional Hiring and M&A Process
Merit Financial Advisors
Creating High-Performance Sales Teams
Maximum Impact Partners
Integrating Behavioral Insights Into Slack
Kemp Financial Management
Personalizing High-Net-Worth Client Interactions
Arete Bank
Revolutionizing Client Engagement
Centurion Financial
Tailoring Financial Advice With Precision
Legacy Planning Advisors
Transforming the Client Experience
AMP
Behavioral Economics Today
Podcast Hosted By: Hugh Massie
Behavior Before Balance Sheets: The Hidden Code Behind Financial Outcomes
"LEADOVATION" Podcast
Behavior Makes Money: Building People-Centric Businesses
"Umatta Consulting" Podcast
Can Behavior Predict Your Future Wealth?
"Built to Sell | Built to Buy " Podcast
Change Your Spending Habits!
"Playfair" Podcast
Conquering the Underlying Energy Forces of Money
"Prime Life" Podcast
Creative Strategies to Drive Business Growth
"Small Business, Big Moves" Podcast
Discover Your Innate Strengths
"Get Your FILL" Podcast
Entrepreneurial Quantum Leaps
"Conscious Millionaire" Podcast - #2706
Entrepreneurial Quantum Leaps
"Deliberate Directions" Podcast
Entrepreneurial Quantum Leaps
"Evolvepreneur (After Hours)" Show
Exponential Future
"FINCIRCLE" Podcast
Fatherless to Fearless: Hugh Massie on Resilience, Money, and Fatherhood
"Ryan Fields-Spack" Podcast
Money Energy
Blog Posts
Financial Freedom and Mentorship
"Taking Flight: EO Atlanta" Podcast
From Conflict to Clarity: Financial DNA Explained
"Beyond Fulfillment" Podcast
How Being an Introvert Makes You a MUCH Better Leader & Innovator (esp. with AI!)
"Speak Up" Podcast
How DNA Shapes Money Habits
"Escape the Clock " Podcast
How Leaders’ Behavior Towards Money Can Impact Their Employees
"Business Matters" Podcast
How to 10X Your Leadership with AI & Behavioral Science
"Boardsi Leadership Talks" Podcast
How to Have a Good Relationship With Money
"Doctors at Work" Podcast
How to Unlock Human Performance with Simple Behavioral Science
"Journey to Legacy" Podcast
Hugh Massie - Founder and Executive Chairman of DNA Behavior International
"Business Leaders of America" Podcast
Know, Engage, and Grow Your Clients - Part I
"Get Real!" Show
Know, Engage, and Grow Your Clients - Part II
"Get Real!" Show
Know Your Identity
"The Impulsive Thinker" Podcast
Make Quantum Leaps in Life and Thrive in a Digital World
"Epic Vision Zone" Podcast
Mastering Your Money Energy
"Conscious Living" Podcast
Money is Energy Flow
"Money Matters" Podcast
Reaching 1 Billion Annually With Behavioral Insights
"Inbound & Agile" Podcast
The Behavioral Science of Success: How Top Entrepreneurs Think Differently
"Vital Wealth Strategies" Podcast
The Hidden DNA of Business: Building Behavioral Success
"Vincent Hovorka" Podcast
The High Cost of Making Money
"The Burnout Club" Podcast
The Power of a Growth Mindset in Business
"The Shades of Entrepreneurship" Podcast
The Psychology of Profit
"The Ultimate FD" Podcast
The Secrets of Being "The Best of" in Your Industry
CNTV
The Secret to Getting Better ROI on Life
"Recession Resistant Real Estate Radio" Podcast
The Ultimate Guide to Team Building
"Lead to Greatness" Podcast
Unlocking Exponential Money Potential in Your DNA
"Rise to Lead" Podcast
Unlocking Financial Self-Empowerment
"Business for Humans" Podcast
Why Self-Awareness Is Key to Business Success
"The GTM Pack" Podcast
10 Unique Styles
Work Talents
10 Unique Styles
Financial Behavior
Behaviorally SMART™ Conversations
Listen to conversations with business leaders and professionals as they explore their own behavioral identity, money energy, longevity, entrepreneurship, and more.
Connected Apps for Your DNA Behavior Account
On-Demand Webinar
Decisioning Digital Twins
Video Series
DNA Web App Launch
Discover the power of the revolutionary DNA Web App!
Fostering Psychological Safety
Video Series
Leadership Financial Behavior
Video Series
Money Energy
Learn how to harness the energetic power of money to be happy, successful, and healthy for longer!
Open Hours
User Group Session Archive
The Secret Ingredient to Organizational Success
Video With Hugh Massie
Virtual Team Best Practices
Webinar Series
Behavioral Economics Guide 2025
Developed by Global Experts
Behavioral Finance
Behavioral Finance Vision 2024 White Paper
Behavioral Science and M&A
The Alpha Within: Harnessing Behavioral Science to Unearth Investment Potential eBook
Behavioral Variability
Behavioral Variability Guide
Behaviorally SMART™ Operational Risk Management
Predicting and Managing Employee Security Risks Using Behavioral Science
Blind Spots
Blind Spots in Financial Advice White Paper
Building a Client-Centered Business
Client Relationship Performance in the New Behavioral Economy Guide
Chief Behavioral Officer
Building a Behavioral Sciences Division Guide
Conducting Behavioral Interviews
50 Must-Ask Behavioral Interview Questions
EX 2024
How Top Firms Are Replicating Success With BeSci Tech, AI, and Digital Twins eBook
Family Dynamics
Family Trust Strengthens Trusts Case Study
Hiring
Hiring Performance Process Guide
Hyper-Personalization
Hyper-Personalization of Client Experiences at Scale eBook
Mastering Entrepreneurial Talents
Behaviorally Smart Entrepreneurship White Paper
Money Energy
Mastering Your Money Energy White Paper
Organizational Culture
Building a Behaviorally Smart Culture Guide
Pegasus Ratings Report
Leadership Financial Value Creation Capability - S&P 500 Executives
Scientific Validation
DNA Behavior Science Guide
