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Package Options & Pricing

Choose the right mix of insights and system features for your business needs.

Try Before You Buy

Start your behavioral journey for free! Explore, share, and compare insights before you buy.

Build Your Behavioral Expertise

Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, webinars, and more.

Additional Resources

Reinforce your understanding of how behavioral technology can create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others.

Our Business & People

Get a little background on our business and take a peek at the behavioral style reports of our team members!

The Science

Learn how we use the forced-choice scoring methodology to accurately predict natural behavior.

Let's Start the Conversation

Got questions? We're available by phone, email, or chat to discuss any of our behavioral solutions.


Reinforce Your Understanding


DNA Behavior technology has the potential to create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others which leads to incredible growth. We’ve assembled a number of useful resources to help deepen your understanding of what we do and how it can be used in your life and organization.

Knowledge Base

Got questions? Search our Knowledge Base to get immediate answers to a multitude of questions. We’ve created this extensive database as a go-to resource for use at any stage of engagement with us.

Search Our Knowledge Base

“Behaviorally SMART™” Thought Leadership

Our team of behavioral science experts have authored an extensive collection of written material. An assortment of articles and white papers that expound on key behavior and money energy topics are available for download.

Download Articles and White Papers

DNA Behavior Authors Featured on Nasdaq:

View Articles by Hugh Massie

View Articles by Leon Morales

Money Energy

Our systems are designed to uncover attitudes about money because they are a significant driver of behavior and a major source of stress. In his ground-breaking white paper, Hugh Massie provides an in-depth breakdown of the somewhat abstract concept of money energy. Then, he goes on to show how building a healthier relationship with money allows people to be happy, successful, and healthy for longer. You have the opportunity to read the white paper, get access to thought-provoking articles, and register for transformational training on money energy.

Money Energy

Client Stories

Sometimes the best way to understand the value of a product is to hear how others have used it. To that end, we’ve compiled client stories and case studies from both the business and financial realm. You can read how similar organizations have benefited by incorporating DNA Behavior insights into their business strategy.

Client Stories

Webinars and Events

We regularly hold special webinars and other recorded events. You can register to attend upcoming events or view our archives.


“Behaviorally SMART™” Conversations

Known for his behavioral science expertise, DNA Behavior Executive Chairman and Founder Hugh Massie launched the Behaviorally SMART Conversations podcast series to share conversations with leaders and professionals as they discover and explore their own behavioral identity, money energy, longevity, leadership, entrepreneurship, and other key life and business topics. He demonstrates how validated behavioral insights can be practically used to transform businesses, enhance personal performance, build enhanced relationships, and improve decision-making.

Behaviorally SMART Series


Hugh Massie is a prolific writer who is known as a money energy pioneer, high-stakes decision orchestrator, and behavioral finance innovator. His books explore how applying practical insights on human design can help people achieve their goals, and live healthier, more satisfying lives.

Leadership Behavior DNA: Discovering Natural Talents and Managing Differences
by Lee Ellis and Hugh Massie

Buy on Amazon

Financial DNA: Discovering Your Unique Financial Personality for a Quality Life
by Hugh Massie

Buy on Amazon