Pegasus Ratings Platform

WHAT IS PEGASUS RATINGS?

Pegasus Ratings is an AI-powered, people due diligence platform that transforms leadership assessment and financial decision-making analysis. A spin-off initiative from DNA Behavior, Pegasus Ratings provides real-time, predictive insights into the financial behaviors of over 1 billion individuals, including corporate executives, investors, and government leaders. By leveraging proprietary BeSci Tech developed since 2001, Pegasus Ratings uncovers behavioral blind spots in investment decision-making, offering a first-of-its-kind intelligence tool akin to a “Bloomberg Terminal” for leadership financial behavior.

WHAT WE DO

Pegasus Ratings enables investors, analysts, and boards to quantify and predict leadership-driven financial performance, giving them a decisive edge in capital allocation. This is achieved by leveraging:

AI-driven behavioral insights that eliminate 90% of blind spots in leadership due diligence for an estimated 54M leaders in 4.3M public and private companies participating in the capital markets globally.
Machine-learning models trained to analyze leadership behavior without requiring personality tests.
Models trained on a proprietary dataset of 3.25M+ individuals, generating 4,000 behavioral insights to predict executive decision-making.
Proven ability to correlate leadership behavior with company profitability, unlocking new alpha-generating opportunities.

PEGASUS RATINGS AI PLATFORM

Pegasus Ratings operates as an integrated platform with three core business lines.

First-Party Dataset

Exclusive, validated insights with 4,000 data points on communication, work, and investing talents.

Smarter Insights

Built-in feedback loops enhance accuracy, making data more intelligent over time.

Leadership Benchmarking

Compare executives to top leaders to assess critical leadership talents.

THE OPPORTUNITY

Attract new AUM, generate higher fee income, substantially increase investment alpha with less risk, and achieve enormous socio-eco-political power beyond the measurable financial returns.

Enhance innovative culture and processes through the complete investment lifecycle.
Unleash the performance of portfolio businesses.
Behavioralize existing large data sets to create more predictive models.
Power new disruptive financial products and businesses utilizing financial behavior analytics.

THE RESEARCH

There are 6 Behavioral Insights that directly impact profits: Results Drive, Relationship Engagement, Financial Goal Drive, Innovation Focus, Fiscal Control and Financial Prudence.

Key Findings:

Each +5% increase in Relationship Engagement leads to an +11.43% increase in profits.
Each +4% increase in the behavioral strength of the Financial Goal Drive leads to a +21.51% increase in profits.
Each +7% increase in the behavioral strength of Financial Prudence leads to a +12.54% increase in profits.

A portfolio based on the top 25 S&P 500 companies with the highest leadership financial value creation potential (Pegasus Top 25) showed 32% higher performance than the S&P 500 index over five years.

WHY INVEST IN PEGASUS RATINGS PLATFORM?

Exclusive access to proprietary behavioral data – DNA Behavior’s tech analyzes entire companies and nations, providing predictive intelligence unavailable on any other platform.

Stealth-mode leadership due diligence – Conduct executive performance evaluations without direct engagement,
reducing cost and friction in M&A, private equity, and credit risk assessments.
Proven market demand – Investors spend millions on leadership evaluations. Pegasus Ratings automates and
enhances this process, offering faster, data-driven insights.
High-value monetization potential – Investors can leverage Pegasus Ratings internally or commercialize the data through enhanced investment models and exclusive LP insights.
First-mover advantage – Backed by $40M in R&D, 180+ person-years of development, and DNA Behavior’s two decades of research, this proprietary AI-driven platform cannot be replicated quickly, securing a long-term competitive edge.

Know Before You Invest and Gain an Unfair Advantage

Book a 1:1 private demo of Pegasus Behavioral Ratings. Discover how Stealth Mode Leadership Due Diligence reveals hidden leadership behaviors, mitigating risk before deals close.

Leverage Our Technology

Insights We Provide

Integrations

Build Your Behavioral Expertise

Attend Events and Webinars

Understand the Science

Access Additional Resources

Our Business & People

Let's Start the Conversation

Leverage Our Technology

Insights We Provide

Integrations

Build Your Behavioral Expertise

Attend Events and Webinars

Understand the Science

Access Additional Resources

Our Business & People

Let's Start the Conversation

PEGASUS RATINGS PLATFORM

Stealth Mode Leadership Due Diligence for Institutional Investors

PEGASUS RATINGS PLATFORM

Stealth Mode Leadership Due Diligence for Investors, Analysts, and Boards

WHAT IS PEGASUS RATINGS?

WHAT WE DO

PEGASUS RATINGS AI PLATFORM

People Due Diligence

Data Solutions

Strategic Licensing

First-Party Dataset

Smarter Insights

Leadership Benchmarking

THE OPPORTUNITY

THE RESEARCH

Key Findings:

LEADERSHIP FINANCIAL VALUE CREATION CAPABILITY REPORT

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WHY INVEST IN PEGASUS RATINGS PLATFORM?

Know Before You Invest and Gain an Unfair Advantage

Book a 1:1 private demo of Pegasus Behavioral Ratings. Discover how Stealth Mode Leadership Due Diligence reveals hidden leadership behaviors, mitigating risk before deals close.

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