DNA Behavior vs. DiSC

Why You Should Consider Ditching DiSC^® for DNA Behavior 

DiSC has long been a trusted tool in coaching and organizational development, but in today’s digital world, you can get a DiSC report just about anywhere, and the insights are locked in a PDF file. DNA Behavior goes further, offering deeper insights, full customization, AI-powered tools to extend your reach, and behavioral data that connects not just with teams and individuals but also the clients they serve. Because DiSC can’t match the scalable features of DNA Behavior, it’s clear why more coaches, consultants, and enterprises are making the switch.

 

Change is Hard—That’s Why We’ve Made It Easy 

At DNA Behavior, we’ve spent over two decades immersed in the science of human behavior and the realities of organizational change. We understand that even when a better solution is on the table, change can still feel overwhelming. That’s why we’ve intentionally designed the shift from DiSC to DNA Behavior to be not just beneficial—but easy. 

Like DiSC, our framework starts with four primary behavioral styles. While DiSC uses Dominance, Influence, Steadiness, and Compliance, DNA Behavior introduces Take Charge, Outgoing, Patient, and Planned. This shared language means teams can transition confidently without having to relearn the fundamentals. 

But here’s where the real transformation happens: DNA Behavior goes beyond labels. The platform offers deeper and more dynamic insights available through customizable dashboards, real-time reports, and AI-enhanced coaching tools: 4 Personas, 10 Unique Styles, 8 Factors with 16 Traits, and 24 Sub-Factors made up of 4,000+ Behavior and Money Insights.

Switching is easy; we’ve built DNA Behavior to align seamlessly with existing frameworks, while opening new doors to scalable, personalized, and deeply human growth.

 

Advantages of DNA Behavior 

Modern, Scalable Technology 

DNA Behavior is built on a modern, scalable infrastructure powered by Microsoft Azure, offering enterprise-grade performance for behavioral analytics. It includes a fully white-labeled platform that allows you to customize the experience with your own logo and branding colors, helping you present a cohesive, professional image to your clients.

Tailored Client Reporting That’s Uniquely Yours

DiSC reports are widely available—sold via DiSC directly or through public stores like Dave Ramsey’s and distributed by thousands of local coaches. With DNA Behavior, you can create a platform and reports that are uniquely yours, helping your brand stand out. Using Customizable Reports and the Custom Report Studio, you can generate tailored, dynamic dashboards and reports aligned with your clients' goals, industries, and internal language. These aren’t one-size-fits-all PDFs—they’re interactive reports you fully control. 

Advanced Coaching Tools 

DNA Behavior was founded on the vision of taking behavioral insights outside of a PDF report and allow them to live in dashboards to be used actively daily. The platform supports 7,000 integrations and advanced coaching tools such as LMS integration, shareable links, tagging, and real-time dashboards, making it ideal for delivering high-value sessions via Zoom or Microsoft Teams or in person.  

Time Saving Tools 

Automated reminders save you time by prompting participants to complete their behavioral discovery. Instantly generate reports for your clients and their teams from your phone, tablet, or computer.

Deeper Behavioral & Money Insights

Behavioral science has significantly evolved, opening the door to deeper, more actionable insights into human behavior. Today, it's not just about understanding decisions — it's about proactively guiding them. With deep roots in financial services, DNA Behavior brings a fresh, data-driven approach that bridges personality and behavioral economics.

DNA Behavior delivers over 4,000 behavioral insights, presented in customizable dashboards. With deep roots in financial services, our platform offers thousands of money-related insights based on behavioral economics—revealing how people save, spend, and make investment decisions at work and in life. Tools like the Work Talent Cards help uncover team dynamics, leadership traits, and productivity drivers. Meanwhile, Financial Behavior Cards let you explore how clients think and feel about money—ideal for wealth advisors, financial coaches, and planners. 

AI-Powered Behavior Prediction 

A standout feature is the Digital Scan, an AI-powered tool that can predict a person's behavioral style without them having to take a questionnaire, making it perfect for quick insights during prospecting or client screening or when you have a workshop but a participant has not completed the required questionnaires. 

Client-Side Insights That Drive Results 

DNA Behavior isn’t just built for internal teams—it’s a powerful tool for understanding clients, too. Thousands of service-driven enterprises already use DNA Behavior to unlock behavioral insights that enhance how they sell, serve, and communicate. As a consultant, you can leverage these same insights to expand your value across sales, service, and marketing functions. Help firms match leads and clients with the right reps, fine-tune messaging based on personality, and ultimately enable your clients to do more, sell more, and build stronger, longer-lasting customer relationships. 

Scalable, Transparent Pricing 

The pricing is also refreshingly scalable. As detailed in this post, DNA Behavior recently increased participant limits 10x while reducing per-participant costs to as low as $7 making DNA Behavior significantly less than DiSC, both from an baseline cost (at minimum usage, and at high volume for an enterprise roll-out.

Training and Knowledge Support Included 

Even better, training is included, so you can hit the ground running without hidden fees. Plus, the open-access knowledge base ensures you’re never without expert support. 

Affiliate Revenue Model 

For those looking to grow a sustainable business, DNA Behavior also offers an enterprise affiliate program. Earn 20% of each new subscription and 10% on renewals—on deals that can exceed five to six figures. Best of all, the DNA Behavior team supports these clients while you collect the commission.

Why DNA Behavior is the Clear Upgrade 

Everything DiSC has stood the test of time, offering a simple, four-quadrant model (D, I, S, C). However, DNA Behavior has been around since 2001 and has now surpassed DiSC in functionality and technology.

More Insights, More Impact 

DNA Behavior goes far beyond the limitations of traditional DiSC assessments. While DiSC offers just four behavioral types, DNA Behavior uncovers over 4,000 unique insights tailored to real-world business and financial scenarios. 

Customization and Branding 

The platform allows full white-label customization, unlike the fixed templates of DiSC, giving you a seamless client-facing experience. 

Smarter Technology 

Tools like AI-powered style prediction and interactive coaching dashboards add a modern edge to your practice. 

Facilitator-Ready Content 

Like DiSC, DNA Behavior facilitators benefit from pre-built kits, including slide decks, videos, and training scripts that can be used for workshops or virtual sessions.

Lower Cost, Greater Value 

Pricing starts at just $7 per participant—offering significantly more value at scale. Training is bundled in, and the platform is supported by a comprehensive, on-demand knowledge base. 

Recurring Income Opportunities 

What truly sets DNA Behavior apart is the ability to generate recurring revenue. Through its affiliate model, you can earn substantial commissions on large enterprise deals—without needing to manage the account yourself.

Still Need Some Convincing? 

The DNA Care team is committed to making your transition to DNA Behavior smooth and successful. Here are two ways we go above and beyond to ensure this move benefits your business. 

Seamless Client Migration 

We get it—switching platforms can feel overwhelming. That’s why our team is here to make the transition seamless. We’ll personally help you import your existing clients and digitally scan each one from your current DiSC participant list into your new DNA Behavior platform. Once scanned, you’ll instantly gain access to their full DNA profile, including Work Talent insights, Financial Behavior traits, and detailed reports—without them needing to retake another assessment. 

Discounted First-Year Pricing 

We also understand there are real switching costs. To make this easier, DiSC coaches can unlock a 50% discount on their first-year subscription using a special coupon code. Let us help you upgrade without the headache—while gaining deeper insights and more value right away. 

Backed by a Money Back Guarantee 

You can test out DNA Behavior with a 14-day free trial—no strings attached. And even after that, if you’ve paid and decide it’s not the right fit, no worries. If you take the leap and have second thoughts, we’ve got your back with a friendly 90-day money-back guarantee. We’re confident you’ll love the switch, but if not, we’ll make it right—no hard feelings. 

Disclaimer: DiSC® is a registered trademark of John Wiley & Sons, Inc. DNA Behavior is not affiliated with, endorsed by, or sponsored by John Wiley & Sons, Inc. Any comparison made between DNA Behavior and the DiSC® assessment is for informational purposes only and is based on publicly available information and independent analysis. All trademarks and product names are the property of their respective owners.