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Package Options & Pricing

Choose the right mix of insights and system features for your business needs.

Try Before You Buy

Start your behavioral journey for free! Explore, share, and compare insights before you buy.

Build Your Behavioral Expertise

Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, webinars, and more.

Additional Resources

Reinforce your understanding of how behavioral technology can create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others.

Our Business & People

Get a little background on our business and take a peek at the behavioral style reports of our team members!

The Science

Learn how we use the forced-choice scoring methodology to accurately predict natural behavior.

Let's Start the Conversation

Got questions? We're available by phone, email, or chat to discuss any of our behavioral solutions.

Business DNA Pricing

Compare Packages


One Configurable Platform. 3 Options.

Implement behavioral science into your organization with 3 scalable options depending on your need for insights, customization features, and role-based access.

There are two ways to Get Started for Free. But, if you already know what you need, select the appropriate subscription trial below.

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Explore "Business DNA" Package Options

Billed Monthly
Billed Annually
Basic Advanced Enterprise
$ 90
$ 990
per licensed user

$ 180
$ 1,980
per licensed user

$ 225
$ 2,480
per licensed user
Package Details:
Key Insights for Behavioral Overview
A Deep Dive Into Behavior Patterns
Comprehensive for Larger Organizations
Participants Included
25 Team Members Included
25 Team Members Included
25 Team Members Included
Additional Team Members
The first 25 team members are included.
Each Additional Member $4 per/mo
Each Additional Member $7 per/mo
Each Additional Member $9 per/mo
  Start Your 14-Day Free Trial Start Your 14-Day Free Trial Start Your 14-Day Free Trial Start Your 14-Day Free Trial Start Your 14-Day Free Trial Start Your 14-Day Free Trial
Basic Advanced Enterprise
Basic Business Insights
Unique Style
Each individual is assigned and grouped by one of the ten unique styles.
Work Talent 5-scores
The five most popular insights for Work Talents are Results vs. Relationships, Daring vs. Careful, Abstract vs Concrete, Systematic vs. Flexible, and Promoting vs. Operating.
Career Insights
Insights for hiring, placement, and role fit
Compare Two People
Side-by-side staff or client comparisons with available insights
Style Match
Identify the percentage of similarity or difference between any two people.
Premium Business Insights
8 Factor T-scores
24 Sub-factors T-scores
2 Strongest Factors
12 Workplace Insights
12 insights based on population percentage showing how individuals approach work.
Inspired by Communication DNA, you'll get the keys to creating the perfect environment when communicating with someone else.
Team Reporting
This is a comprehensive behavioral report customized for your firm available for 3+ participants.
Factor and Subfactor Report
This is an in-depth 6-page PDF report highlighting the 32 Natural Behavior Factor and Subfactor scores which is available for download via the web app.
Financial Behavior Insights
Financial Behavior Insights - Basic
Basic Financial Behavior Insights allow you to see the money insights for team members.
Financial Behavior Insights - Premium
The full library of Financial Behavior Insights allows you to facilitate powerful money conversations with your staff.
System Features
Interactive Account Dashboard
Full-screen Presenter Mode
Email Alerts
Automated Reminder Emails
Client and Staff Insights
Configurable Self Registration
Basic Filtering
Filter clients and staff by Tag, Completion Status, and Unique Style.
Advanced Filtering
Filter clients and staff by Factor and Sub-factor T-score.
White Label System With Your Logo
Customize Account Color Scheme
Dark Mode
Add Divisions (Omni-channel Access)
Customize Report Names
Customize the PDF report covers on the Comparison Report, Team Report, Work Talent Report, and Financial Behavior Report.
Security, Legal and Compliance
Customize Legal Disclosure
You can add a custom legal disclosure on the participant experience.
Number of Devices Per User
For security purposes, we will limit the number of devices that can access your account.
Compliance Reviews
Have the DNA team collaborate with your team for compliance and security reviews.
If account subscription exceeds $1,000 per month.
If account subscription exceeds $1,000 per month.
If account subscription exceeds $1,000 per month.

All Purchases Backed by Our

Client Engagement 90 Day Refund Guarantee


Frequently Asked Questions

You have questions. We have answers. Explore the most popular subscription FAQs here or explore our full Knowledge Base if you have something more specific on your mind.

More Questions?

Do not hesitate to get in touch. Schedule a call with our product experts.

Reach Out to a DNA Expert

Featured In

The Wall Street Journal Featured Financial DNA as Behavioral Financial Technology for advisors Nasdaq Featured Financial DNA as Behavioral Finance Technology Yahoo Finance Featured Financial DNA as Behavioral Finance Technology Financial Planning Featured Financial DNA as Behavioral Finance Technology