Leverage a personality API to give your data a human element.
Each person has a preferred way of communicating and getting things done. Create the perfect environment for all of your employees and clients based on their DNA.
Phone? Email? In-person meetings? The DNA API Tells you the right way to communicate to employees and clients, at precisely the right time.
When having a difficult decision, the setting can drive the mood of everyone in the room. There’s an insight for that!
Every person’s DNA is unique. Leverage DNA algorithms to find the best staff member to service your clients, create lasting connections and boost engagement.
Leverage DNA insights to have a conversation about spending before it derails the financial plan.
Measure client’s risk taking propensity and risk tolerance with Financial DNA’s independently validated, risk measurement.
Financial DNA measures each of the sixteen behavioral biases for each investor and benchmarks them against all other investors.
Financial advisors & firms use Market Mood to stop investors from making poor choices. Measure the real-time market fear or exuberance for every client based on their portfolio, or the markets.
Measure levels of ambition that investors have to set high goals and how they will go about pursuing them.
Research shows that aptitude and personality assessments increase accuracy of a successful hire by up to 53%. Compare applicants against over 1,000 benchmarks to determine their behavioral fit to a particular role and your organization.
Benchmark high (or low) sales team members against others. Identify the qualities of high performances and mimic them in sales process.
Create team alignment and understanding with eye-opening DNA team insights.
Drive efficiency during the onboarding process by customizing the experience for each employee.
Leverage our extensive research on talent development to identify the unique traits of employees and how each one is unique.
A leader’s performance can get derailed when they allow their natural behaviors to take over due to financial stress, pressure and emotions. Reveal all aspects of a leader’s behavior with the DNA API.
Measure DNA of your business, predict outcomes and increase performance by quantifying and leveraging the unique traits of your team and customer base.
DNA Behavior is the only psychometric platform that focused on Money + Behavior attitudes. Unlock these insights to help your team make wise financial decisions for the business or at home.
Leverage extensive insights, descriptions, and media libraries related to the unique style groups of DNA.
Understand the main motivation of your employee’s and client’s lives. Are they focused on getting results or ensuring their relationships stay in tact as they try and achieve them?
A big data approach to measuring and understanding what makes all of your employees and client’s unique. Access a database of 64 underlying traits of each individual.
Learn more about our personality API. Technical and non-technical resources to share with your team.
[Video] Introduction to the DNA API.
[Brochure] Real-time financial personality management solution
[Brochure] Real-time talent management solutions
[Brochure] Preferred pricing & go to market solutions for qualified startups.
[Technical] A technical overview of the DNA API.
[Technical] All of the endpoints included in the DNA API, including some sample code.
Contact us to sign up your organization for a free 14-day trial.
Meet with a member of the DNA Team for a 15-minute call.
Allow your clients and employees the opportunity to participate in the process of identifying their DNA.
Leverage 30-years of research, validation testing, and industry applications to uncover 64 traits covering communication, spending patterns, risk, and behavioral biases.
Use powerful behavioral insights to tailor experiences for your employees and clients.
Contact us to sign up your organization for a free 14-day trial.
Learn more about the science developed from over 65+ Person Years of Development Invested Since 2001.
The DNA API connects to the world’s only all-in-one cloud-based behavior tech platform.
Contact us to discuss powering your platform with a personality API.
We use cookies to make interactions with our websites and services easy and meaningful. You can read more about our privacy policy and cookie use here. By continuing to use this site you are giving us your consent to do this.
OKLearn moreWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
