The DNA API

Leverage a personality API to give your data a human element.

A personality API measuring 200+ behavioral insights covering virtually every human habit. Add a human element to your data with details on the way a person communicates, invests, works, and lives.

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Communication Insights Investing Insights Workplace Insights Lifestyle Insights

Explore the Personality API that reliably measures 200+ behavioral insights. Explore sample results by hovering over the insights below.

Performance Environment Keys
Create the perfect environment for everyone.
Each person has a preferred way of communicating and getting things done. Create the perfect environment for all of your employees and clients based on their DNA.
Communication Preferences
What communication method is best for each client?
Phone? Email? In-person meetings? The DNA API Tells you the right way to communicate to employees and clients, at precisely the right time.
Meeting Room Setup
Should you have a discussion in a boardroom or coffee shop?
When having a difficult decision, the setting can drive the mood of everyone in the room. There’s an insight for that!

The DNA API reliably measures 200+ insights. Explore sample results by hovering over the insights below.

Advisor Client Matching
When chosen at random, there is a 40% chance that a client and advisor will work well together.
Every person’s DNA is unique. Leverage DNA algorithms to find the best staff member to service your clients, create lasting connections and boost engagement.
Spending Patterns
Learning that someone is a spender or saver often happens after a plan is set in stone.
Leverage DNA insights to have a conversation about spending before it derails the financial plan.
Risk Analysis
A risk analysis that is so accurate, the results last a lifetime.
Measure client’s risk taking propensity and risk tolerance with Financial DNA’s independently validated, risk measurement.
Behavioral Biases
A set of deep-rooted investing patterns which, if not managed, can cause a clients to make irrational decisions.
Financial DNA measures each of the sixteen behavioral biases for each investor and benchmarks them against all other investors.
Market Mood
Help investors check themselves, before they wreck themselves.
Financial advisors & firms use Market Mood to stop investors from making poor choices. Measure the real-time market fear or exuberance for every client based on their portfolio, or the markets.
Goals
A unique approach to helping clients achieve their financial goals.
Measure levels of ambition that investors have to set high goals and how they will go about pursuing them.

The DNA API reliably measures 200+ insights. Explore sample results by hovering over the insights below.

Hiring for Talent
Use behavior to drive smarter, behaviorally driven, hiring processes.
Research shows that aptitude and personality assessments increase accuracy of a successful hire by up to 53%. Compare applicants against over 1,000 benchmarks to determine their behavioral fit to a particular role and your organization.
Sales & Client Engagement
The DNA API includes a range of revealing sales team indicators.
Benchmark high (or low) sales team members against others. Identify the qualities of high performances and mimic them in sales process.
Team Performance
Measure the DNA of a Team and gain insights to increase team productivity by up to 70%.
Create team alignment and understanding with eye-opening DNA team insights.
Onboarding
Each person has a unique set of onboarding preferences.
Drive efficiency during the onboarding process by customizing the experience for each employee.
Talent Development
Identify unique talents and in-depth insights to build individual development plans.
Leverage our extensive research on talent development to identify the unique traits of employees and how each one is unique.
Leadership
Discovery a Leader’s natural talents and how they can manage differences in their business
A leader’s performance can get derailed when they allow their natural behaviors to take over due to financial stress, pressure and emotions. Reveal all aspects of a leader’s behavior with the DNA API.
Organizational Insights
Leverage the DNA data set to do something big.
Measure DNA of your business, predict outcomes and increase performance by quantifying and leveraging the unique traits of your team and customer base.
Financial Wellness
Blend Money + Behavioral attitudes to help your team make wise financial decisions at home
DNA Behavior is the only psychometric platform that focused on Money + Behavior attitudes. Unlock these insights to help your team make wise financial decisions for the business or at home.

The DNA API reliably measures 200+ insights. Explore sample results by hovering over the insights below.

Unique Style Groups
Segment employee and client bases by style groups.
Leverage extensive insights, descriptions, and media libraries related to the unique style groups of DNA.
Results and Relationships
All individuals are either results or relationships oriented. These polarizing traits drive much of how we live.
Understand the main motivation of your employee’s and client’s lives. Are they focused on getting results or ensuring their relationships stay in tact as they try and achieve them?
Trait Analysis
Access a database of 64 factors and sub-factors.
A big data approach to measuring and understanding what makes all of your employees and client’s unique. Access a database of 64 underlying traits of each individual.

Communicate the Opportunity with your Team

Learn more about our personality API. Technical and non-technical resources to share with your team.

The DNA API
[Video] Introduction to the DNA API.
Financial DNA
[Brochure] Real-time financial personality management solution
Business DNA
[Brochure] Real-time talent management solutions
DNA Incubator Program
[Brochure] Preferred pricing & go to market solutions for qualified startups.
About the API
[Technical] A technical overview of the DNA API.
The DNA Endpoints
[Technical] All of the endpoints included in the DNA API, including some sample code.

Free Personality API Trial

Learn More

Meet with a member of the DNA Team for a 15-minute call.

3 Reasons Businesses Choose the DNA API

Engaging Questionnaire
Allow your clients and employees the opportunity to participate in the process of identifying their DNA.
Robust Insights
Leverage 30-years of research, validation testing, and industry applications to uncover 64 traits covering communication, spending patterns, risk, and behavioral biases.
Customize Experiences
Use powerful behavioral insights to tailor experiences for your employees and clients.

Learn More From our Previous Webinars

Free Personality API Trial

About The Science

Learn more about the science developed from over 65+ Person Years of Development Invested Since 2001.

3 Powerful Solutions, 1 Platform

The DNA API connects to the world’s only all-in-one cloud-based behavior tech platform.

The DNA API

A personality API measuring 200+ behavioral insights covering virtually every human habit. Add a human element to your data with details on the way a person communicates, invests, works, and lives.

Explore the Personality API that reliably measures 200+ behavioral insights. Explore sample results by hovering over the insights below.

The DNA API reliably measures 200+ insights. Explore sample results by hovering over the insights below.

The DNA API reliably measures 200+ insights. Explore sample results by hovering over the insights below.

The DNA API reliably measures 200+ insights. Explore sample results by hovering over the insights below.

Communicate the Opportunity with your Team

3 Reasons Businesses Choose the DNA API

Learn More From our Previous Webinars

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