AI and Ethical Responsibility Policy

AI AND ETHICAL RESPONSIBILITY POLICY

At DNA Behavior, we align our AI practices with Microsoft's Responsible AI principles to ensure the ethical and transparent use of technology. As a Microsoft customer, we adhere to the following six core principles:

Fairness: Our AI systems are designed to provide unbiased, equitable outcomes, avoiding any unfair treatment based on personal characteristics.

Reliability and Safety: We ensure our AI-powered solutions are rigorously tested for accuracy and resilience, prioritizing secure, reliable performance across all platforms.

Privacy and Security: Safeguarding personal data is paramount. We implement strong privacy and security measures to protect all user information in accordance with global standards.

Inclusiveness: We strive to create AI tools that cater to diverse audiences, ensuring accessibility for everyone, including underrepresented groups.

Transparency: We maintain clear, open communication about how our AI works, offering clients and users insight into decision-making processes and outcomes.

Accountability: DNA Behavior takes full responsibility for the actions and impacts of our AI solutions, ensuring governance mechanisms are in place to address any ethical concerns.

By upholding these principles, we are dedicated to building trust and delivering value-driven, responsible AI solutions.

Learn More About Microsoft’s AI Principles