Powerful
200 behavioral insights covering virtually every human habit: the way a person communicates, invests, works, and lives.
Just Released: Hugh Massie’s book with Lee Ellis
Leadership Behavior DNA
Customize experiences with 200+ Behavioral Insights
An all-in-one platform to measure your employees’ and clients’ behavior and money attitudes to customize experiences at scale.
TOP 3 REASONS TO IMPLEMENT DNA SOLUTIONS:
“I’ve seen from a people culture development perspective the outstanding development programs and services Business DNA brings to a company. Their tools accurately identify strengths and development opportunities, and their facilitation is top notch. Their systems help each team leader create a development plan tailored to his or her specific needs. Business DNA can make a difference in the people culture of the organization.”
– Pat Pedicini, Manager, Leadership Development & Talent Commercial Division, Australia Post, Melbourne, Australia
“DNA Behavior provides the best tools for leadership development because they help us accomplish step one – know yourself. We always use it as the foundation for all of our leadership training, coaching, and consulting as well as team development.”
– Lee Ellis, President, Leadership Freedom
“DNA Behavior excels at helping firms transform their client experience through a deeper understanding of behavior and its impact on the relationship management and wealth management processes. The firm is one of those rare businesses with the very real potential to revolutionize an industry. I have seen his potential to act as a catalyst in the growth and development of thriving independent advisory businesses firsthand, and highly recommend his firm’s services.”
– Matthew McGinness, Managing Director of Strategic Consulting, Envestnet, Inc, San Diego
“Financial DNA provides a powerful framework to help advisors build a deep relationship with their clients.”
– Deena Katz, Associate Professor at Texas Tech University
We’ve made using DNA behavioral insights a reality in 123 countries by solving significant relationship, productivity and decision-making challenges.
TEST DRIVE DNA SOLUTIONS POWERING FIRMS WORLDWIDE
Complete the first step of your discovery solutions for free.
IF YOU CAN‘T MEASURE IT, YOU CAN’T MANAGE IT.
Intensified behaviors caused by unmanaged human differences, money attitudes, pressure, and emotions derail performance. Intuition doesn’t measure behavior, particularly in a virtual world, our behavioral tech solutions do.
Have a Question?
Get an immediate answer.
Speak with a consultant.
Wish to chat with us?
Chat with a member of our team to get pointed in the right direction.
Ready to start?
Identifying your DNA Behavior is the first step to getting started.
