Enterprise Behavioral Data Analytics
Reveal how leads, clients, and employees approach work, relationships, decisions, and finances. Effortlessly quantify how behavior drives performance in every layer of your business.
See the DNA Behavior Platform
For Business Leaders
Form a Team That Connects
Insights to align teams, improve decisions, and enhance engagement.
For Relationship Managers
Tailor Your Client Approach
Tools to personalize client communication and strengthen relationships.
For Developers & IT Professionals
Plug in the "Behavior Chip"
API access for integrating behavioral insights into custom solutions.
Elevate Business Experiences Effortlessly
Explore How to Align Your Team
Find a Solution That Works for You
Explore Platform Packages
Behavioral Data Can Predict Future Profits
Using Pegasus Ratings and DNA Behavior Digital Scan (a proprietary AI tool), an analysis of nearly 5,000 S&P 500 executives identified key behavioral traits associated with higher valuations and profitability.
Key findings:
- Leaders with specific behavioral profiles are driving higher valuations and long-term financial success.
- The core financial behaviors that enhance profitability.
- The direct correlation between leadership financial behavior and increased company valuation.
Download the Pegasus Ratings Report to unlock the financial value-creation potential of public and private leadership teams.
.png)
Learn More About the Pegasus Ratings Platform
Create a Dynamic People Culture
Backed by more than 40 years of hands-on behavioral research and data, Chairman and Founder Hugh Massie shares his personal stories on how he has successfully helped organizations navigate and manage human differences.
Read the Award-winning Book by Hugh Massie, available on Amazon.
Hyper-Personalize Your Business
Book a personalized demo with a white-labeled account customized to your company’s branding. Explore how DNA Behavior uncovers the unique ways your leads, clients, and employees approach work, life, and business.