BEHAVIORAL DATA AND TECHNOLOGY SOLUTIONS EMPOWERING PEOPLE TO MAKE SMART DECISIONS

Match personalities, teams, and solutions for customized employee and client experiences

Know your people

Engage your people

Grow your people

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Explore the behavioral data that has enhanced

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relationships An estimate based on the number of people that have used DNA Behavior tools to enhance the relationships with their workplace team or clients. worldwide.

Independent research shows using our behavioral data and technology solutions leads to:

Closing the 60% engagement black hole caused by the relationship gaps in employee and client interactions

Increasing the suitability of client solutions offered to 99.75%

Improved employee productivity by up to 40% and increased revenue of over 23% a year

Identifying the 5% of employees who are potentially rogue, costing 5% of revenue in losses per year

WHAT IS THE DNA BEHAVIOR PLATFORM?

The world’s only all-in-one cloud-based Behavior Tech platform to know, engage and grow every employee and client using all dimensions of a person’s personality traits

A 10-minute, 46-question assessment reliably reveals the core of a person’s complete personality

WHY IMPLEMENT DNA BEHAVIOR SOLUTIONS?

Unparalleled depth and reliability of psychometric validation for 68 core behavioral traits

Unique process for matching employees, clients, goals, and solutions on one platform using over 1,000 benchmarks and 1,000 data points

Ability to uncover substantial hidden business risks using over 4 trillion combinations of behavioral data

Customized behaviorally powered applications for all industries, including financial services

Digital solutions for practical and scalable delivery across every employee and client

Experience the Products of our DNA Platform

We’ve made using behavioral data a reality in 123 countries by solving significant relationship, productivity, compliance and financial decision-making challenges.

What Behaviorally Smart Business Leaders Are Saying About DNA Behavior

“I’ve seen from a people culture development perspective the outstanding development programs and services Business DNA brings to a company. Their tools accurately identify strengths and development opportunities, and their facilitation is top notch. Their systems help each team leader create a development plan tailored to his or her specific needs. Business DNA can make a difference in the people culture of the organization.”
– Pat Pedicini, Manager, Leadership Development & Talent Commercial Division, Australia Post, Melbourne, Australia

“DNA Behavior provides the best tools for leadership development because they help us accomplish step one – know yourself. We always use it as the foundation for all of our leadership training, coaching, and consulting as well as team development.”
– Lee Ellis, President, Leadership Freedom

“DNA Behavior excels at helping firms transform their client experience through a deeper understanding of behavior and its impact on the relationship management and wealth management processes. The firm is one of those rare businesses with the very real potential to revolutionize an industry. I have seen his potential to act as a catalyst in the growth and development of thriving independent advisory businesses firsthand, and highly recommend his firm’s services.”
– Matthew McGinness, Managing Director of Strategic Consulting, Envestnet, Inc, San Diego

“DNA Behavior has a unique customer relationship strategy utilizing behavioral finance concepts. Their depth and understanding of how people make financial decisions using their systems is something every firm should incorporate in their sales, marketing and advisor development programs.”
– Joel Franks, Director of Advisor Solutions Content Development, TIAA-Cref, New York