You have a system to handle accounting, marketing, and payroll. Why don’t you have a system for understanding people?

Rethink and Reshape how you measure and manage human differences in high-stakes decision-making. Manage the talents and financial behaviors of your employees, advisors, and clients.

The DNA Behavior web experience

BEHAVIOR TECH TO UNDERSTAND PEOPLE BEFORE NUMBERS

Since 2001 teams and advisors have leveraged 500+ DNA insights to accelerate customized experiences.

Behavioral Insights Inside your Organization

COMMUNICATION + NATURAL BEHAVIOR + LEARNED BEHAVIOR