You have a system to handle accounting, marketing, and payroll. Why don’t you have a system for understanding people?

Rethink and Reshape how you measure and manage human differences in high-stakes decision-making. Manage the talents and financial behaviors of your employees, advisors, and clients.

BEHAVIOR TECH TO UNDERSTAND PEOPLE BEFORE NUMBERS

Since 2001 teams and advisors have leveraged 500+ DNA insights to accelerate customized experiences.

Behavioral Insights Inside your Organization

TOP 3 REASONS TO IMPLEMENT DNA SOLUTIONS:

Scalable
Driving mass personalization using 500+ behavioral insights covering virtually every human habit: the way a person communicates, invests, works, and lives.
Reliable
A simple and practical process for matching employees, clients, goals, and solutions using over a thousand benchmarks where each individual has a unique set of scientifically validated outcomes.
Customizable
Build your own app with our API or white-label existing DNA solutions for individuals, businesses, and consultants.

“I’ve seen from a people culture development perspective the outstanding development programs and services Business DNA brings to a company. Their tools accurately identify strengths and development opportunities, and their facilitation is top notch. Their systems help each team leader create a development plan tailored to his or her specific needs. Business DNA can make a difference in the people culture of the organization.”
– Pat Pedicini, Manager, Leadership Development & Talent Commercial Division, Australia Post, Melbourne, Australia

“DNA Behavior provides the best tools for leadership development because they help us accomplish step one – know yourself. We always use it as the foundation for all of our leadership training, coaching, and consulting as well as team development.”
– Lee Ellis, President, Leadership Freedom

“DNA Behavior excels at helping firms transform their client experience through a deeper understanding of behavior and its impact on the relationship management and wealth management processes. The firm is one of those rare businesses with the very real potential to revolutionize an industry. I have seen his potential to act as a catalyst in the growth and development of thriving independent advisory businesses firsthand, and highly recommend his firm’s services.”
– Matthew McGinness, Managing Director of Strategic Consulting, Envestnet, Inc, San Diego

“Financial DNA provides a powerful framework to help advisors build a deep relationship with their clients.”

– Deena Katz, Associate Professor at Texas Tech University

Deena Katz

We’ve made using DNA behavioral insights a reality in 123 countries by solving significant relationship, productivity and decision-making challenges.

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Financial DNA
Behavioral finance tech using advisor and client insights for powering wealth management
Business DNA
Behavioral talent tech using team insights for powering organizational decision-making
Communication DNA
Behavioral segmentation tech using customer insights for powering marketing and sales

IF YOU CAN‘T MEASURE IT, YOU CAN’T MANAGE IT.

Intensified behaviors caused by unmanaged human differences, money attitudes, pressure, and emotions derail performance. Intuition doesn’t measure behavior, particularly in a virtual world, our behavioral tech solutions do.

Get the Award-Winning Leadership Behavior DNA Book

by: Hugh Massie & Lee Ellis

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Know your people

Engage your people

Grow your people

Explore the behavioral insights that have enhanced

31,567,890

relationships An estimate based on the number of people that have used DNA Behavior tools to enhance the relationships with their workplace team or clients. WORLDWIDE, ACCELERATING HUMAN PERFORMANCE WITH EVERY CONNECTION.

THE BEHAVIOR AND MONEY INSIGHTS COMPANY

You have a system to handle accounting, marketing, and payroll. Why don’t you have a system for understanding people?

Rethink and Reshape how you measure and manage human differences in high-stakes decision-making. Manage the talents and financial behaviors of your employees, advisors, and clients.

BEHAVIOR TECH TO UNDERSTAND PEOPLE BEFORE NUMBERS

TOP 3 REASONS TO IMPLEMENT DNA SOLUTIONS:

Scalable

Reliable

Customizable

We’ve made using DNA behavioral insights a reality in 123 countries by solving significant relationship, productivity and decision-making challenges.

TEST DRIVE DNA SOLUTIONS POWERING FIRMS WORLDWIDE

Financial DNA

Business DNA

Communication DNA

IF YOU CAN‘T MEASURE IT, YOU CAN’T MANAGE IT.

Intensified behaviors caused by unmanaged human differences, money attitudes, pressure, and emotions derail performance. Intuition doesn’t measure behavior, particularly in a virtual world, our behavioral tech solutions do.

Get the Award-Winning Leadership Behavior DNA Book

by: Hugh Massie & Lee Ellis

Have a Question?

Wish to chat with us?

Ready to start?

Know your people

Engage your people

Grow your people

Know your people

Engage your people

Grow your people

Explore the behavioral insights that have enhanced

31,567,890

relationships An estimate based on the number of people that have used DNA Behavior tools to enhance the relationships with their workplace team or clients. WORLDWIDE, ACCELERATING HUMAN PERFORMANCE WITH EVERY CONNECTION.

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THE BEHAVIOR AND MONEY INSIGHTS COMPANY

You have a system to handle accounting, marketing, and payroll. Why don’t you have a system for understanding people?

Rethink and Reshape how you measure and manage human differences in high-stakes decision-making. Manage the talents and financial behaviors of your employees, advisors, and clients.

BEHAVIOR TECH TO UNDERSTAND PEOPLE BEFORE NUMBERS

TOP 3 REASONS TO IMPLEMENT DNA SOLUTIONS:

We’ve made using DNA behavioral insights a reality in 123 countries by solving significant relationship, productivity and decision-making challenges.

TEST DRIVE DNA SOLUTIONS POWERING FIRMS WORLDWIDE

IF YOU CAN‘T MEASURE IT, YOU CAN’T MANAGE IT.

Intensified behaviors caused by unmanaged human differences, money attitudes, pressure, and emotions derail performance. Intuition doesn’t measure behavior, particularly in a virtual world, our behavioral tech solutions do.

Get the Award-Winning Leadership Behavior DNA Book

by: Hugh Massie & Lee Ellis

Know your people Engage your people Grow your people

Know your people

Engage your people

Grow your people

Explore the behavioral insights that have enhanced

31,567,890

relationships An estimate based on the number of people that have used DNA Behavior tools to enhance the relationships with their workplace team or clients. WORLDWIDE, ACCELERATING HUMAN PERFORMANCE WITH EVERY CONNECTION.

Let’s Connect

Let’s Explore

Let’s Meet

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