About Us

ABOUT DNA BEHAVIOR INTERNATIONAL

The World’s Only All-in-One Behavioral Analytics Platform

Hugh Massie, our CEO and Founder, established the business in 2001. As an international people insights firm, DNA Behavior has become the global leader of the behavioral management revolution for enhancing relationships, unlocking human potential, and managing business risks.

We provide organizations worldwide with a single technology platform which delivers practical and scalable behavioral intelligence solutions to “Know, Engage and Grow” every employee and client online for the building of a client-centered business, which is compliant and delivers high performance.

Since commencing business, DNA Behavior services people and organizations in over 123 countries through 11 languages and has 12 proprietary DNA Behavior Discovery Processes.

Our solutions are based on validated behavioral sciences research and delivered on cutting-edge technology platforms under 3 primary brands:

DNA Behavior founder Hugh Massie explains behavioral management solutions to grow your business.

MEET OUR PEOPLE INSIGHTS LEADERS

Headed by Hugh Massie, our CEO and Founder, the DNA Leadership Team are stewards of the global DNA Community. Our DNA Leadership Team is supported by over 100 DNA Performance Advisors, who collaborate to think and act globally for serving our International clients. We host regular DNA Community Meetings to leverage knowledge and generate new behaviorally smart thinking.

High-level creative and diverse thinking, supported by concrete and structured processes, is the key talent of our team.

Hugh Massie

Hugh Massie

CEO, Behavioral Strategist
(Initiator)

Leon Morales

Leon Morales

CRO, Relationship Management Integration
(Initiator)

Kriss Poll

Kriss Poll

COO, Relationship Management Integration
(Initiator)

Ryan Scott

Ryan Scott

CTO, Product Development & Integrations
(Reflective Thinker)

Tripp Rockwell

Tripp Rockwell

CMO, Public Relations and Brand Strategist
(Initiator)

DNA BEHAVIOR OPERATIONS TEAM

Carol Pocklington – Behavioral Research Analyst (Facilitator)
Bridgette Gary – USA/Canada Operations Manager (Reflective Thinker)
Peter Lee – Australian Operations Manager (Initiator)
Eamon Porter – UK/Ireland Operations Manager (Strategist)
Bieke Godts – Netherlands/Belgium Operations Manager (Influencer)
Leah Bertulfo – Marketing Coordinator (Reflective Thinker)
Dian Obligacion – Sales Coordinator (Reflective Thinker)
Wendy Hamilton – Executive Assistant (Reflective Thinker)
Margaret Lathan – Financial Controller (Strategist)
Morena Melograna – Company Secretary (Reflective Thinker)
Helgrit Homann-Bell – Accountant (Reflective Thinker)

DNA RESEARCH TEAM

Justin De Simone, Ph.D. (Strategist)
Bill Newbolt, Ph.D. (Strategist)
Lee Ellis (Influencer)
John Guerin (Relationship Builder)

DNA TECHNOLOGY TEAM

Rizwan Ahmed (Initiator)
Gaurav Soni (Stylish Thinker)
Ashwin Gaurkar (Engager)
Ujjwal Meshram (Facilitator)
Adam Vayle (Relationship Builder)
Manoj Prasad (Reflective Thinker)

We’re always looking for passionate people to join our team. Learn more about working at DNA Behavior International and apply for a job today.

Our Strategic Integrations

We have established mutual collaboration arrangements with international businesses which integrate our human behavior solutions into their technology platforms and marketing programs.

Salesforce, San Francisco, CA

TD Ameritrade, San Diego, CA

Schwab Market Square, San Francisco

University Affiliations

We have established a number of affiliations with leading Universities. We’re committed to educating students in building personal performance and client centered financial planning. And the universities conduct ongoing behavioral finance research and continued validation of the DNA Behavior Discovery Processes.

Georgia Institute of Technology

Texas Tech University

Virginia Polytechnic Institute and State University

Liberty University

The DNA Behavior Methodology and Research

Our system is designed to reliably assess 8 major personality factors as well as 24 related sub-factors. These behavior measurements are more specific than Costa and McCrae’s (1985) measure of the “Big Five” and other personality inventories. The DNA Behavior Discovery process excels at capturing how people make decisions, interact and build relationships, set and achieve goals, how to manage different risks and learning styles.

          • The most academically sound psychometric model for reliably predicting behavior is a properly constructed Forced-Choice Scoring Model.
          • The traditionally used questionnaire formats have been academically proven to not produce sufficiently accurate or reliable predictions of behavior.
          • The traditionally used formats allow for self promotion and a higher chance of faking.
          • Independent academic research shows that the inflation of scores under a traditional questionnaire format is one standard deviation higher than under a Forced-Choice (Ipsative) format.

The DNA Behavior Performance Guarantee

As a worldwide preferred solution provider, our DNA Behavior Discovery System has help businesses become “behaviorally smart” through matching their personnel to teams, teams to customers and clients to solutions offered.

The most common question we get is, “Will my customers or clients be engaged in the process?” We back our service with a “Client Engagement 90 Day Refund Guarantee”. Click the button below for more details.

Having trouble deciding?

Then please give us a chance to walk our talk and minimize the risks in your decision. Connect with us today for a discussion and a trial of one of our internationally recognized DNA Behavior assessments that is relevant to your needs.