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Frequently Asked Questions

• How does DNA Behavior get insights?

  DNA Behavior gathers insights using first-party data collected over 20 years from millions of responses. Our university-validated algorithms predict behavior with 97.1% reliability.

  We use three data collection methods: 

  1. Digital Scan – No active participation required, leveraging your existing data. 
  2. Quick Assessments – Short questionnaires (as little as 2 minutes) for fast insights commonly referred to as partial scans.  
  3. Comprehensive Questionnaires – In-depth assessments (up to 10 minutes) for detailed analysis commonly referred to as the full scan.
     
     

  This approach allows businesses to understand decision-making styles, communication preferences, and financial behaviors, helping them personalize experiences, improve team dynamics, and enhance client engagement. 

  Learn more about our methodology and validation process.

• What is Digital Scan?

  The DNA Behavior Digital Scan is an AI-powered tool that instantly predicts a person’s behavioral style without requiring them to take an assessment.

  Users input the person’s name, job title, and company, and the system analyzes over 4,000 behavioral traits using our proprietary data engine, built on 20+ years of first-party data. 

  With an estimated 70% accuracy, the Digital Scan provides immediate insights into how someone thinks, communicates, and makes decisions. This enables businesses to personalize client interactions, improve team collaboration, and enhance hiring decisions—all in seconds. 

  Learn more about Digital Scan.

• What are your pricing tiers?

  DNA Behavior offers three comprehensive packages designed to give you everything you need for success, including in-depth resources, training, and a powerful platform.  

  The packages are based on the number of account administrators and participants you require.  

  • The Professional plan includes 1 admin and up to 100 participants annually, ideal for individuals and small teams.  

  • The Small Business package expands to 3 admins and 300 participants.

  • The Enterprise plan includes 5 admins and 500 participants, perfect for larger organizations looking for scalability and flexibility. This solution can be customized for headquarters offices, multiple branches, and with specific data features.
    
    

  No matter your size, we ensure you have the right tools to integrate behavioral insights seamlessly.

  View our pricing page.

• How long does implementation take?

  Getting started with DNA Behavior is quick and easy! Packages can be created instantly, and if you need to embed our solutions into a client portal or intranet, that can often be done within hours.
  

  Implementation time depends on your needs, but here’s a simple breakdown: 

  • DIY (Do It Yourself): If you prefer to integrate insights on your own, you can get up and running quickly—often in just a few days. 

  • Done with You: Our team collaborates with you for a tailored setup, which may take a little longer depending on your requirements. 

  • Done for You: We handle everything for you, perfect for complex integrations or larger teams. This option takes the most time but ensures a seamless experience. 

   
  Want a more precise estimate? Schedule a demo with our team, and we’ll map out a timeline that fits your needs. 

• Is AI included in all of your solutions?

  No, not all of our solutions use AI. While we leverage AI to enhance user experience and streamline insights, our core focus is on real human behavior. DNA Behavior reports on real people and their natural decision-making patterns, ensuring accuracy and authenticity. Our goal is to be the most technically capable behavioral platform, using AI as a tool to support—not replace—genuine human insights.

• Does DNA Behavior integrate with other applications? How?

  Yes! DNA Behavior integrates seamlessly with other applications in two main ways: 

  Zapier Integration – Every DNA Behavior web app account includes access to Zapier, which connects you to over 7,000 business apps like CRMs, marketing tools, and productivity software. Learn more here. 

  Custom API Integration – For more advanced needs, our DNA API upgrade provides:

  • API access for deeper system connections
  • Webhook support for real-time data updates
  • Embedded discovery via our Client Portal platform

  If you need a tailored integration, our Support team can help.

• Can DNA Behavior solutions work for a small business?

  Our solutions work for businesses of all sizes. While enterprises appreciate our deep customization and integration options, small businesses can easily get started and begin leveraging insights immediately. 

  For small businesses, we offer: 

  • Behavioral insights to understand team and client dynamics 
  • Customizable tools for leadership, team building, and client engagement 
  • Scalable solutions that grow with you—start simple and expand as needed 
  • An affordable Small Business Package with essential features and support 
    
    

  Whether you're a startup or an established company, DNA Behavior helps you build stronger teams and client relationships.