ABOUT DNA BEHAVIOR INTERNATIONAL
The World’s Only All-in-One Behavior Tech Platform
Our Purpose: Guiding people to achieve greater self-empowerment so they make Behaviorally SMART decisions, accelerating performance in order to live a quality life with meaning.
Since 2001 DNA Behavior International has been operating as a technology firm that customizes behavioral experiences at scale with the outcome of human performance acceleration.
Our business philosophy has been to adopt an “Understanding People Before Numbers” approach to managing business and life.
Thereby, we deploy our proprietary Behavior Tech Platform directly inside businesses so they can access scalable and simple behavioral insights to “Know, Engage and Grow” every employee, advisor, and client on a real-time basis.
The real-time DNA behavioral management solutions we offer under the Financial DNA, Business DNA, and Communication DNA brands guide people, organizations, and families to communicate more effectively, operate in their strengths, and make smart decisions in all areas of life including work, leadership, financial planning and investing.
Our independently validated measurement systems have the proven capability of identifying over 200 predictable behavioral insights at a 91% reliability level.
The business problem we successfully solve is based on the theorem: Derailed performance due to intensified behaviors is caused by unmanaged human differences, pressure, and emotions.
A 2002 Harvard study shows 87% of business issues are communication-related, caused by behavioral differences. Thus, every interaction is an opportunity to adapt behavior. This first necessitates understanding your natural “DNA” behavioral style and that of others; otherwise, you and your organization may not succeed.
Our technology is available to clients online; we do training and consulting, virtually and in-person. Some clients incorporate our apps into their own systems; we are the “behavioral chip” in their solutions via an API. DNA Behavior solutions benefit 1.5 million+ people annually in 125 countries and 11 languages. We primarily serve financial services firms, corporations, and entrepreneurial businesses, as well as families and their businesses.
DNA Behavior is committed to building our ecosystem of human performance apps and accelerators to address behavioral differences, positively impacting more than a billion relationships by 2025.