The Leadership Behavior DNA Book

Understanding Natural Behavior is Today’s Hidden Competitive Advantage

The award-winning Leadership Behavior DNA Book serves to help leaders discover their natural talents and manage differences with others. Grounded in statistical research and supported by data from millions of clients and more than 45 years of workplace experience, Lee Ellis and Hugh Massie reveal their personal stories on how they’ve successfully helped organizations achieve their goals by applying practical insights on human design.

Award Winning Leadership Behavior DNA Book

Hugh Massie

Extend the Leadership Behavior DNA Book message to your team with coaching and team opportunities.

Experience the DNA Discovery Process with your team regardless of the size of your team or organization, the DNA Behavior Discovery Process includes the assessment and a suite of available reports and digital reporting options to make behavioral data practical to “Know, Engage, and Grow” every employee, advisor, and client. Startup and Enterprise training options are available.