Hugh Massie’s Presentations & Events

Known as the “Identity Trailblazer,” Hugh leads participants through a journey of discovering their own behavior, meaning, and purpose, which Hugh summarizes as a unique behavioral identity. Hugh speaks to the heart of advisors, leaders, families, and investors to help them discover their own unique behaviors, particularly their behavioral talents and money attitudes. Then, Hugh helps each person blaze the trail ahead by assisting each individual in revealing how their identity can be leveraged to build a life full of meaning and purpose and how to get there.

Each participant leaves the presentation with the following questions answered:

  • What are my behavioral talents, strengths, and struggles?
  • How do my unique talents intensify in high-stakes situations?
  • How do I communicate with and manage people who have different styles?
  • What is my identity for living and working with meaning?
Hugh Massie

Hugh Massie

Chairman & CEO, Identity Trailblazer, Behavioral Finance Insights Pioneer, Award-Winning Author, Experiential Speaker, Devoted Dad, and Keen Golfer

The inspirational and thought-provoking topics Hugh presents include:

  • Identity Empowerment – Discovering your X-Factor for Accelerating Dramatic Change
  • Financial EQ – Leveraging Financial Personality Insights to Manage Performance
  • Leveraging a Behavior Tech Stack – Moving Beyond the Screen to Customize Experiences

Hugh also delivers a series of behavioral interviews and workshops making behavioral insights experiential:

  • Behaviorally SMART Business Decision-Making
  • Behaviorally SMART Financial Advice
  • Behaviorally SMART Leadership
  • Behaviorally SMART Entrepreneurship
  • Behaviorally SMART Careers
  • Behaviorally SMART Families
  • Behaviorally SMART Marketing

Behavior Made Practical

Hugh Massie’s presentations and events demonstrate how validated behavioral insights can be practically used to know, engage, and grow people for transforming business and personal performance.

Helping Leaders Re-Think and Re-shape their Teams

In the new behavioral economy, leaders, employees, and consumers are now recognizing the influence of combining human behavioral and economic insights to improve bottom-line business, financial, and life performance.

What’s Hugh been up to?

Recent changes in international travel due to COVID-19 forced Hugh to adapt and take his Behaviorally SMART speaking virtually.

Hugh launched the Behaviorally SMART YouTube series where he has conversations with leaders and professionals to discover their behavioral identity and how their EQ plays a role in maximizing their impact on the world.

Hugh’s Discussion with Danny Liberatore from Raymond James

Hugh’s Behaviorally SMART Presentations & Events:

National Advisor Trust

National Advisors Trust – Advisor Networking Event


Chase Innovation Event, Ashford Dunwoody and Ravinia


Tiger 21: San Diego, Los Angeles, Newport Beach, Washington, Seattle, New York, Atlanta, Dallas, Nashville


Entrepreneurs’ Organization: Houston, Miami, New York


MLC Centre, Sydney


Behaviorally SMART Investing, CMT


Emory University, Atlanta

Trade Ideas

Trade Ideas, Atlanta


Purposeful Planning Institute, Denver


AMP, Sydney