Hugh Massie’s Presentations & Events

Known for his expertise as a “decision orchestrator,” Hugh adopts a behaviorally smart approach to high-stakes decision-making from the perspective that a wreck can be avoided if the exercise of intuition is delayed until it has been enhanced with cognitive reflection.

His presentations encourage an “understanding people before numbers” approach by empowering advisors, leaders, families and individuals to firstly discover their own unique behavioral identity before considering the hard data. He also addresses how unknown behaviors which intensify through unmanaged differences, money attitudes, pressure and emotions can derail decision-making. For organizational decisions, Hugh focuses on measuring and managing the inherent behavioral variability and diversity, which naturally comes from the many invisible human behavioral differences.

Each participant leaves Hugh’s presentations with the following questions answered:

  • What is my identity for living and working with meaning?
  • How do my unique talents, financial personality, passions, values and purpose intensify in high-stakes situations?
  • How do I communicate with and manage people who have different styles?
  • When is the right moment to exercise my intuition and make a judgment call?
Hugh Massie

Hugh Massie

Hugh is a “reformed accountant” who has become a high-stakes decision orchestrator, behavioral finance insights pioneer, identity conversation podcaster, boys without father’s mentor, devoted dad and keen golfer.

The inspirational and thought-provoking topics Hugh presents include:

  • Quantum Laws of Money Energy – Energize Your Life and Money for Long-Term Happiness, Success and Health
  • Behavioral Variability – How Noise Impairs Organizational Decision-Making
  • Behavioral DEI – Building Bridges for Working Better Together

Hugh also leads a series of “Behaviorally SMART” workshops making behavioral insights experiential and practical:

  • Behaviorally SMART Business Decision-Making
  • Behaviorally SMART Financial Advice
  • Behaviorally SMART Leadership
  • Behaviorally SMART Entrepreneurship
  • Behaviorally SMART Careers
  • Behaviorally SMART Families
  • Behaviorally SMART Marketing

Behavior Made Practical

Hugh Massie’s presentations and events demonstrate how validated behavioral insights can be practically used to know, engage, and grow people for transforming business and personal performance and decision-making.

Helping Leaders Re-Think and Re-shape their Teams

In the new behavioral economy, leaders, employees, and consumers are now recognizing the influence of combining human behavioral and financial insights to improve bottom-line business, financial, and life performance.

Identity Conversations, Podcasts and Executive Roundtables

Recent changes in international travel due to COVID-19 forced Hugh to adapt and take his Behaviorally SMART speaking virtually.

Hugh launched the Behaviorally SMART YouTube series where he has conversations with leaders and professionals to discover their behavioral identity and how their EQ plays a role in maximizing their impact on the world.

Hugh has launched a round table series with CEO’s, directors, senior executives and industry pioneers to address key topics such as:

  • Behavioral Identity
  • Behavioral Variability
  • Behavioral DEI – Diversity, Equity and Inclusion
  • Money Behavior
  • Anti-Fragiling Businesses
  • Literacy

Hugh’s Discussion with Danny Liberatore from Raymond James

Hugh’s Behaviorally SMART Presentations & Events:

Family Wealth Alliance

St. Joseph’s University

National Advisor Trust

National Advisors Trust – Advisor Networking Event


Chase Innovation Event, Ashford Dunwoody and Ravinia


Tiger 21: San Diego, Los Angeles, Newport Beach, Washington, Seattle, New York, Atlanta, Dallas, Nashville

Entrepreneurs’ Organization: Atlanta and New York


MLC Centre, Sydney


Behaviorally SMART Investing, CMT


Emory University, Atlanta

Trade Ideas

Trade Ideas, Atlanta


Purposeful Planning Institute, Denver


AMP, Sydney