The DNA Behavior tech platform delivers customized experiences across your organization. We operate as a “behavioral chip” within your business to power predictive analytics of your employee and client decision-making.
Right Data In, Right Data Out:
Over 500 insights, including traits, biases, and money attitudes.
Discoveries Processes have been completed in 123+ Countries and in 11 Languages.
65+ Person Years of Development Invested Since 2001.
Independent Scientific Validation by Team with 100+ Years of Experience.
Nearly 4-trillion different combinations of outcomes to the Natural Behavior Discovery.
Our Natural Behavior Discovery maintains an overall 91% reliability.
For more information on our independent scientific validation, contact us.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds: