Company Culture

We’ve perfected our own company culture in engaging with our employees, clients, and partners. Now, leaders rely on DNA Behavior and the DNA insights to mimic our DNA culture inside their businesses.

Sharing DNA Insights

In 2001, Hugh Massie founded DNA after he experienced the benefits of sharing his unique DNA style with his employees and clients. Hugh always thought that if everyone could share their unique style, the world would be a better place.

Continuing with our original vision, to this day, we actively embody the culture and develop technology for the secure sharing of unique traits to others and businesses. We call this  “Knowing Me, Knowing You.”

DNA Values:

We are committed to and hold ourselves accountable to the following five values in all of our dealings:

  • Operating with Meaning and Purpose
  • Delivering Innovative Solutions
  • Fostering Great Relationships
  • Reliable Execution
  • Serving with Fairness and Transparency
UN Sustainable Development Goals

People, Planet, and Profit

Core to how DNA Behavior operates is our sustainability strategy in line with the UN Sustainable Development Goals (SDG). We are committed to the triple bottom line of people, planet, and profits so that we can have the maximum social impact. In particular, we are focused on the following:

  1. SDG 3 – Good Health and Well-Being is promoted through the financial wellness programs that we support
  2. SDG 4 – Quality Education is promoted through our programs being used in universities, schools, and a range of community development programs to help participants become more self-empowered in who they are. In addition, we support financial literacy globally
  3. SDG 8 – Decent Work and Economic Growth is promoted by giving people wonderful work opportunities who live in third world countries
  4. SDG 9 – Industry Innovation and Innovation is promoted through our DNA API and Helix Gateway Network. We power many emerging businesses globally so that they can become category king leaders in their markets by leveraging behavioral insights
  5. SDG 12 – Responsible Consumption and Production – is promoted by running a paperless business enabled by the digital transmission of our work