The winds of change are moving fast through the modern economy with people seeking greater meaning and wanting their needs to be understood at a deeper level. What we are seeing is the emergence of the “New Behavioral Economy™” where there is a strong power shift to the consumer. Through technology consumers have much greater and earlier access to information which means they can dictate terms and demand higher service levels. The key to success will be the capability of businesses to know their clients and customers from the first interaction and then to emotionally engage them through every touch point.

Most organizations do not solve their problems because they cannot solve them, but because they cannot see them. Most problems start with the behavior of the people. - Hugh Massie

In addressing any business transformation focusing on management processes in a rational and linear way using the “left brain” can help you achieve the first level of business results. However, at the root of nearly every business problem is human behavior. Certainly, if a business is to be transformed then the people in it will need to change starting with the leadership. Further, the client or customer experience will need to change. Ultimately, businesses will need to take a more empathetic, holistic and meaning based approach which taps into the “right brain”.

Having more tangible processes for discovering the behaviors of the leaders, employees, clients and customers will help to address business challenges such as:

• De-commoditizing the business with a client centered model
• Setting the right business priorities and framing the message for the team to follow
• Lack of self-awareness and confidence of employees to effectively communicate with their team and clients
• Hiring, developing, engaging and retaining top talent
• Increasing sales team capacity and productivity
• Discovering client behaviors and needs to match different service teams and solutions, and unlock cross selling
• Acquiring, segmenting, engaging and retaining the ideal clients
• Addressing client service blockages within teams
• Lack of board cohesion and leadership disconnected from the business activities
• Helping clients and employees to more confidently choose between the many options in their life and make the right choices

These challenges are similar for families dealing with wealth transfer and family businesses, and also sports coaches, players and organizations.  Therefore, adopting a behavioral approach to solving problems in these fields is equally applicable.

In this presentation, Hugh will demonstrate how you can improve your level of business performance by focusing your attention on the "human element".

For scheduled webinar dates, contact us.

Hugh Massie's Speaking Experience

Hugh is a highly sought after international key note and workshop presenter. He has the unique ability to combine inspiration, passion and learning in his presentations. He always gets high ratings and has many "raving" fans.

Some of the leading organizations he has spoken for in the past 2 years include:

• Financial Planning Association - US National Conference
• Financial Planning Association - Local Chapters - Georgia, Chicago, San Diego, Phoenix, Southern California, Southern Wisconsin
• NAPFA National
• LPL
• ING
• Pioneer Investments
• Fidelity
• Ameriprise
• Dimensional Funds Advisors
• Wells Real Estate Funds
• Association of Investment Managers
• Advisor Magazine
• Terrapin
• SourceMedia

Then internationally:

• Vanguard in the UK
• AMP in Australia
• Dimensional in Canada and the UK
• Assante - Canada
• Terrapin - Australia
• Insinger - Holland
• Dutch Financial Planning Conference
• Russian Banking Conference

Click Here for Hugh's Full Bio.

DNA Behavior is an international advisory services firm which provides human behavior solutions for transforming business and personal performance. Our focus is on helping businesses with behavioral client centered transformation using structured DNA Performance Solutions.

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