Psychometric Assessment, Know Your Customer, Online Behavioral Discovery, Personality Profiling, Behavioral Marketing, Communication Style, Customer Engagement, Employee Engagement, Human Capital Management, Business Performance Improvement, Employee-Customer Matching, Customer Buying Behavior

DNA Behavior International was established in 1999 to lead the behavioral awareness revolution worldwide in business for unlocking human potential. Our belief is that “Behavior Drives Performance™”.

We help build behaviorally smart businesses to increase competitive advantage using the most reliable psychometric assessment systems on cutting edge technology platforms. Our customer centered human behavior solutions are delivered in the areas of customer experience, human capital and financial behavior management.

Independent research shows human behavioral issues hidden deep below the surface are closely connected to 87% of business performance challenges which are quantifiable in terms of lost revenues and productivity. Our DNA Behavior solutions equip business leaders and their teams to navigate the human differences in their business by discovering and aligning the different communication styles, behaviors and solution preferences of their diverse employees and customers.

The uniqueness of our “understanding people before numbers” approach is to help businesses build a corporate memory bank of independently validated DNA behavioral data for matching employees to customers and solutions offered on a continuous basis. We are an industry-recognized worldwide leader and pioneer in:

• the online discovery and application of natural behaviors as the core starting point for customer experience management, human capital management, financial planning, investment portfolio design, family succession planning, sports and personal life development
• the use of the “Forced Choice Assessment Model” as a more reliable measure of behavior, including risk taking and decision-making biases
• the measurement of human performance using the “DNA Sustainable Performance Index”
• the matching of employee behaviors to customers and solutions offered
• shifting the paradigm of situational investment risk profiling on a singular basis to financial personality discovery covering all known dimensions of human behavioral risks and biases
• the application of technology systems to seamlessly deploy human behavioral applications and services on other technology platforms
• delivering human behavioral products and services using a subscription pricing model

The DNA Corporate Memory Bank enables validated behavioral intelligence to be operationalized at the fingertips of every person in the business on a real time basis to deepen engagement in every human interaction and to enhance business performance.

Our experience and independent research shows this approach leads to the sustainable growth of revenue by more than 20% per year, improved employee productivity by up to 40% and team productivity by 70%.

The Problem We Solve for Businesses

Closing the Behavior Performance Gap

Quantifying Business Performance Leakage

Measuring the Benefits

DNA Behavior Solutions