At DNA Behavior International ("the Company"), the privacy and security of our clients' personal information are very important to us. While providing clients with all the benefits of our online assessments and education services, we maintain tight control over all financial and personal information. Our commitment to security and privacy is backed by data encryption, login and password authentication and network integrity technologies.

Our Philosophy

As a client of the Company, you can rest assured that your personal information will be preserved in confidence. The Company adheres to the stringent confidentiality requirements of the National Privacy Protection regulations, which prohibit the disclosure of confidential client information without the client's specific consent. Furthermore, this Privacy Policy adheres to the guidelines set out by the TRUSTe consortium.

Our Internal Use of Personal Information

The Company collects information during the assessment process. The mandatory personally identifiable information includes first name, surname, phone numbers, postal address and email address. The Company will only use your personal information internally to process, respond to your requests and to communicate with you. Employees and contractors of the Company are bound by strict confidentiality agreements and any misuse of client information will be grounds for disciplinary action up to and including termination. Furthermore, client information is made available to employees only on a need-to-know basis.

Information Collected During DNA Discovery Process Completion

The DNA Behavior Discovery Administrative System serves the sole purpose of better understanding an individual’s behaviors. We collect responses to DNA Discovery Processes in order to better understand what motivations drive the decisions you make in areas of your day to day life. Upon the completion of any DNA discovery process, we will store your responses as well as your contact information (name and email) in our database for the purposes of identifying these records as yours. In addition,  we may also collect demographic information such as language and country of residence to customize the DNA Behavior Discovery experience for you.

Use of Information Collected During DNA Discovery Process Completion

We gather your responses and translate them into key behavioral insights. The key behavioral insights we produce vary by application. Typically the key behavioral insights are produced to allow a business the ability to customize the experience for you and cater a service delivery to your needs.

Communication DNA Sharing and Privacy Settings

Upon completing the Communication DNA discovery process, you will have the option to share your Communication DNA record with friends, family and other members of the DNA Community. This feature allows you the choice of easily sending your Communication DNA results to others so that you can improve your interactions with those around you. This optional feature also allows members of the DNA Community (Communication DNA licensed users) to access your Communication DNA record if they have previously established a relationship with you. If a business has your personal contact information saved within their customer database, DNA Behavior may provide them access to view your Communication DNA record, with your permission. In this process, DNA Behavior does not provide access to your personal contact information, just your Communication DNA results.

Our Representatives

The Company and its authorized representatives will only use the information for the purpose of facilitating the DNA Behavior Discovery Process. Any representative will receive only the minimum amount of information necessary for this purpose, and will be contractually obligated to preserve that information in confidence. Further, these representatives will be contractually prohibited from using any information supplied to them for any other purpose.

Third-party Disclosure of Personal Information

The Company will not disclose any personal information about you to third parties without your consent or unless compelled to do so by law.

Your Access

You may at any time request from the Company, a copy of your personal information that has been obtained through this site. The Company will provide it to you and correct any errors advised by you.

Record Retention

The Company will maintain your personal information and assessment data for validation and research purposes. Where your personal assessment data is used for these purposes, it will be not identifiable to you, i.e. your name will be "blinded" and the data aggregated and assessed with all other user data.

Cookie Policy

To enable the Company to develop personalised service offerings online, the Company uses "cookies" to maintain continuity within a client's Online Service session. Only temporary cookies that last for a single session are used. Both the client's browser and the Company's servers delete the session-specific cookies when the client logs out. The Company does not use cookies to collect or store personal information, and does not share cookies generated by the Company with other parties.

Website Links

The website may provide links to other sites. This Policy Statement does not apply to these linked sites. The Company recommends that you read the posted privacy statement whenever interacting with any website.

Updates and Questions

The accuracy of a client's personal information is important to the Company. If you are a client and wish to update your personal information, please send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The Company will notify you of any updates to this Privacy Policy.