I have been to a lot of conferences around the world in the last 10 years. Through these conferences I have met some great people, made some life long friends, had some good meals, listened to the odd useful speaker and picked up some good insights. I would generally say this is the same for many people.
BUT, how many times have I walked away with that WOW experience. Never! That is until I attended Dreamforce last week put on by Salesforce.com at the Moscone Center in San Francisco.Saying this strategists like me can be highly critical of events and find them draining with our introverted, results based and need for information nature.
From the moment I arrived with 5 members from my team, I was fully engaged in the whole event. So was my team. Salesforce have truly mastered the art of putting together a conference which is very connective, business social and full of high quality content. It is not often in 3 days you get to hear leaders like Richard Branson, Colin Powell, Jeff Immelt and Tony Robbins and other innovative executives from multinational businesses speak. With 90,000 attendees the atmosphere was electric and buzzing. Yet it was all very friendly and logistically easy. Then add on the amazing night time entertainment with open bars at no cost (other than maybe a headache in the morning for the hard party goers).
There is no doubt that Salesforce promoted their business which they should be doing. However, it was all done through real life case studies which showed the future of business and how we all will need to operate in a business is social environment.
As I have said to many business leaders in the past week if you are looking to learn how to expand your business, get new ideas, meet different thinkers and place yourself in the future look no further than Dreamforce. Add on, you will have a great time on the business and social side. This is a great event to go and explore how you can tap an amazingly big business ecosystem and entertain your team and clients with a once and life time experience for a very low cost and little logistical management.
See you at Dreamforce 2013!