Communication DNA puts behavioral intelligence about customers and employees at the fingertips of Salesforce users to increase business performance.
Most successful businesses understand the importance of engaging their customers and employees for improving business performance. But what steps should they take to increase engagement levels from customers and employees?
To provide a tangible solution to this problem, we created Communication DNA and are now excited to announce the launch of our Communication DNA app which is now available for test drive and download on the Salesforce CRM AppExchange.
Communication DNA for Salesforce is a customer engagement app that identifies emotional decision-making patterns of customers and employees to allow for the real-time customization of sales, marketing and client service activities. Having access to the behavioral data provided by Communication DNA enables business leaders, sales teams, financial advisors, customer service and marketing service providers can now access behavioral data provided by Communication DNA through their CRM to navigate the human differences in their business.
The strategic partnership between Salesforce and DNA Behavior leverages the power of innovative cloud technologies and cutting-edge behavioral research. Also it allows all of Salesforce CRMs 100,000+ business users to tap into a highly scalable human behavior solution so that they can more easily deliver customized life-long experiences to each of their customers on a scalable basis.
We have invested over 60 years of research and development in developing our behavioral insights and systems and a key finding from our behavioral research is that every sales person has a 60% behavioral performance gap in their area or territory. There are 40% of customers that a sales person inherently does not connect with and a further 40% that they will partially connect with. So, without behavioral awareness and modification the typical sales person could be under performing by 60%.
Communication DNA helps close this behavioral gap with a cutting edge turnkey system that can be deployed to discover who the customer is through 12 forced choice questions answered online with the output directly available in the customers account on the Force platform at the sales persons finger tips. Further, the Force platform can then be programmed with alerts and other features so a customized experience is provided to the customer with minimal effort and training of the sales person.
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Research shows businesses that implement the Communication DNA App can achieve business performance gains of 40% in personal productivity for sales and service people, 70% in team productivity and a 23% increase in revenue.
The Communication DNA app is the first customer-centered human behavioral solution to be directly integrated onto the Salesforce platform. Which means that for the first time Salesforce and its business customers will have the capability to incorporate behavioral intelligence into the CRM which is deeper than just the customers historical spending patterns. The CRM will no longer just be a database of customer factual details it will have personality and be able to talk with the customer in a more unique way. This is what has been missing from most CRMs and sales systems.
Click here to test drive the Communication DNA app (a Salesforce account is not required).
For additional information and to get started, contact us.